Purpose -This paper aims to deal with the social ontology of ethnos with regard to the problem of "neutralization" of consciousness and the method of intuition.Design/methodology/approach -This paper relies on the observation that the epoch we live in has originated the ontology of ethnos as a "cracked subject" connected with the dissolution of "self".Findings -The results show that the ontology of ethnos by itself as the synthesis of natural, social and universal forces is undergoing the asymmetric synthesis of sensual individuation and the act of thinking. However, thinking as some "fold" of the existence correlates with the extended understanding of subjectivity as the dissolution of the historical consciousness.Originality/value -This paper proposes that the new ontology of ethnos is eventually connected with the "flickering" subject, with the "flickering" of the historical thinking and with the "masks" of the historical subject itself.
Автор рассматривает концепты подвига и родной земли в традиционной картине мира башкир. В башкирской культуре концепт подвига обладает особенной значимостью: подвиг выступает одним из механизмов регуляции общества, а на индивидуально-психологическом уровне определяет готовность личности к поступку. В основе подвига лежит представление об идеальном, находящее отражение в мифоэпических, литературных произведениях, органически соединивших в себе историческую память и духовный опыт народа. Устойчивость мифологического сознания позволяет сакрализировать героическое историческое прошлое народа, передавая память о нем из поколения в поколение, перенося ее в сферу повседневной жизни. The author considers the concepts of the feat and the native land in the Bashkir traditional worldview. In Bashkir culture, the concept of a feat has a special significance: the feat acts as one of the mechanisms for regulating society, and at the individual psychological level determines the readiness of the individual to act. At the heart of the feat is the idea of the ideal, which is reflected in mythoepical, literary works, organically combining the historical memory and spiritual experience of the people. The stability of the mythological consciousness allows us to sacralize the heroic historical past of the people, passing it down through generations, transferring it to the sphere of everyday life.
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