АННОТАЦИЯ. В современных условиях экономической реальности информационные технологии являются фактором обеспечения эффективного производства и конку-рентоспособности предприятия, а также индикатором его инновационной актив-ности. Анализ современной экономической научной литературы свидетельствует о наличии ряда дискуссионных вопросов касательно осуществления инновационной деятельности на основе применения информационных технологий в сфере обслужи-вания и, в частности, в таком межотраслевом секторе сферы услуг, как индустрия гостеприимства. В статье проанализирована тенденция развития сферы услуг, затронуто понятие сервисных инноваций, отличных от производственных. Сделан вывод о том, что характер инноваций в сфере обслуживания зависит от специфики деятельности предприятия. В качестве одного из важнейших факторов эффектив-ности инноваций в индустрии гостеприимства отмечена клиентоориентированность персонала. Выделены и рассмотрены две группы информационных технологий, применяемых на предприятиях индустрии гостеприимства, отмечены препятствия к внедрению новшеств и рассмотрен так называемый «парадокс информационных технологий» в сфере обслуживания.
Ye. O. Pokhomchikova
Irkutsk National Research Technical University, Irkutsk, Russian Federation
Ye. G. Tarkhanova
Baikal State University, Irkutsk, Russian Federation
INFORMATION TECHNOLOGIES IN SERVICES SECTOR AS A DIRECTION LINE OF INNOVATION ACTIVITY (IN THE CONTEXT OF HOSPITALITY INDUSTRY)ABSTRACT. Under current conditions of economic reality, information technologies are the factor of providing effective production and competitiveness of a company, as well as an indicator of its innovative activity. An analysis of present-day economic scientific literature testifies presence of a number of debatable issues in regard of implementing innovative activity on the basis of using information technologies in the services sector and, in particular, in such an interindustrial sector of services as the hospitality industry. The article analyses the development tendencies for the services sector, considers the concept of services innovations that are different from the industrial ones. It makes a conclusion that the character of innovations in the services sector depends on the specificity of a company's activity. As one of the most important factors of innovation efficiency in the hospitality industry, it notes the client-orientedness of the personnel.
Nowadays the information technology industry is facing a boom in the research of neural networks and related technologies. Networks are used almost everywhere. However, the question of their effectiveness is omitted. Although there is a growing need to move from quantity to quality. The paper considers a variant of the assessment of the effectiveness of the immune neural network with an example.
The article highlights the problems of innovations in the sphere of service industry and particularly in the hospitality industry. The research is topical due to the lack of development of methodological aspects of the hospitality industry and due to the lack of innovation classifications in Russian scientific literature with allowance for service type of business of these companies. The article analyzes publication activity in the sphere of service innovations researches and presents the peculiarities of innovative activity of services sphere companies, describes the assimilating and differentiating approaches to the definition of methodology of innovations in the services sphere and their correlation with industry, proposes the synthetic approach as the most acceptable in modern conditions of´servicization " of production sphere and "industrialization" of services sphere — the approach which combines both above described approaches and admits the importance of services and service sectors for all branches of economy, proposes directions of innovative development of hospitality industry companies.
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