The article discusses the tools of personnel loyalty management, as in the modern world, managers are increasingly aware that the level of staff loyalty affects different aspects of the company’s life, and mainly it affects productivity and the psychological climate within the team. Thus, employees with a high degree of loyalty are more focused on the development and formation of the organization, so they make more efforts for highquality and accurate work, as well as strive to find creative and extraordinary solutions to their tasks. That is why it becomes obvious that the success of the enterprise as a whole depends on the level of staff loyalty. And one of the best ways to enhance and strengthen this phenomenon is to study employee motivation. However, the use of exclusively material methods of stimulation ceases to give the expected result. At a certain stage of life or work, wages cease to play a decisive role for workers, and the efforts of such individuals would be minimal if they tried only for material gain. In this regard, there is a need for the introduction of intangible motivation, designed for a long period of time.There is no conflict of interests.
The article considers the process of modernization of the innovative model of economic development of the region as a key tool for sustainable development of the national innovation system. The conditions for the activation of globalization processes allow us to determine the main directions of development of the Russian economy, ensuring sustainable rates of socially oriented economic growth and integration into the world space. This implies the need to realize the innovative potential of individual economic entities, territorial entities, and the state as a whole, which are focused on the generation, development and introduction of new technologies, goods and services. The analysis of the innovation process shows that in the economy, in society as a whole, innovations often meet forces of inertia and resistance, which either strongly inhibit the processes of renewal, or stop them, leaving the idea unclaimed for a long time, while the main factor in the stagnation of innovation processes in the economy can be identified as the established system of socio-economic relations in the state.There is no conflict of interests.
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