<p><strong><em>The aim</em></strong><em> of the article is to study the culturological and critical discourses of communication platforms, which will help to better understand the nature of this phenomenon.<strong></strong></em></p><p><strong><em>Research methodology</em></strong><em>. The article implemented a comparative analysis of scientific points of view, content monitoring of modern popular local communication platforms, analysis of existing platforms.</em></p><p><strong><em>Results</em></strong><em>. The phenomenon of discourse is multifaceted, has an ancient etymology, which today will continue to be studied by specialists.</em></p><p><em>Network types of discourses studied by scholars, in particular journalistic, which found itself in the field of CP is formed as an element of the general discursive canvas, which has a number of components and generates the emergence of new types. It is the emergence of online communication and digital genres (which today form a separate group without which the existence of online journalism is impossible) that digital discourse emerges.</em></p><p><em>Digital discourse of communication platforms should be defined as a general process of Internet broadcasting, writing, formation of information space of worldviews of the audience, as well as the process of emergence of fundamentally new concepts and units directly related to this process of network content (media languages, amateur media). downloads, social networks, communication platforms). The study of discourse becomes a trendy and necessary process.</em></p><p><em>According to modern scientists, the current conditions for entering the global media market are due to trends and popularity, the ever-growing needs of consumers. One such market is the modern Internet communications market, where competitive communication platforms now exist. The article analyzes the content of the platforms Thirst, Hearing, Your Love, The Troya, Your Healthy choice.</em></p><p><strong><em>Novelty</em></strong><em>. The article traces the dynamics of the concept of discourse on communication platforms and its types. </em></p><p><strong><em>Practical significance</em></strong><em>. The results of the study can be used to further study the development of Internet communications as an industry. </em></p><strong><em>Key words:</em></strong><em> discourse, critical and culturological discourse, communication platform, applied social and communication technologies.</em>
The aim of the article is to study the modern photo content of communication platforms as a mechanism for implementing counter-propaganda in Ukraine. Platforming photo content in modern conditions of the development of social communications and the development of applied communication technologies characterizes itself as part of the strategic communication of the state authorities with Ukrainians. Focusing on the above, media professionals and opinion leaders have the opportunity to implement effective mechanisms to counter Russian propaganda, resist fakes, and protect the consciousness of Ukrainians from hostile information. The research methods were: 1) theoretical analysis was used to study existing points of view and clearly derive the definition of photo content of communication platforms as a form of conducting counter-propaganda;2) a generalization method for deriving the author's vision regarding the operation of photo content platforms as a form of conducting counter-propaganda; 3) a method of comparison to derive the author's vision regarding the functioning of the platforms' photo content as a form of conducting counter-propaganda; 4) a method of monitoring photos of platforms for the practical study of issues; 5) questionnaire method (for conducting the practical component) with 302 respondents. The results of the research consist of the study of photo content as an effective method of conducting counter-propaganda, refuting negative manipulations, and strengthening faith in Ukraine. Modern channels and platforms publish photos with explanations, refutations, and slander. It follows that modern photography in public is aimed at debunking lies and fakes. The article analyzes several functions of counter-propaganda, which are implemented with the help of high-quality photo content. Conclusions. Applied social and communication technologies are based on a powerful range of implementation mechanisms aimed at confrontation in the information space, and defense of independent information borders of Ukraine in the war against the Russian aggressor. A popular mechanism today is the photo content of publics, channels, and communication platforms. It is he who visualizes information resources aimed at debunking myths and stereotypes. Visualization of content through photos is used as a counteracting mechanism of Ukrainian counter-propaganda aimed at completely neutralizing the false propaganda of the aggressor country.
Аналізується співіснування сучасних традиційних медіа та електронних щоденників. Досліджено показники довіри читачів до блогів як жанру інтернет-журналістики, а також ставлення журналістів до блогів як інформаційного джерела. Охарактеризовано зону дифузності традиційних медіа та блогосфери. Методологічною основою стали узагальнення, огляд наукових джерел і думок та онлайн-опитування. Проведене дослідження дало підстави твердити, що блогери формують принципово новий підхід до існування комунікаційного процесу. Це ґрунтується на тому, що традиційні ЗМІ не завжди незаангажовані, натомість блогер може бути і є незалежним. У той же час блоги не можуть бути професійним медіа, оскільки ключовим є фактор якості контенту та компетентність автора. Значення мають обсяг матеріалу, форма подачі, частота інформування, відповідність стандартам журналістики та нормам журналістської етики.
This scientific research deals with the actual problem, that is the study of the language of criminal chronicles in the Western Ukrainian media discourse in the 1920-1930s. Object of analysis is news reports on gender violence in popular Western Ukrainian newspapers of the interwar twenty years. The chosen methodology is feminist discourse-analysis which allows us to identify the media representations of gender identity and to find out what ideological discourse has had symbolic hegemony, which gender regime was supported by language. It turns out that the language of criminal news fixes symbolic mechanisms for establishing power regimes. The texts of criminal news show gender stereotypes and prejudices against women, which traditionally functioned and articulated in public discourse. Gender violence was explained (and justified) by personal, religious and social reasons. The problem of domestic violence attracted journalists from the 1920s and 1930s. Victim women who dared to challenge patriarchal customs were appraised extremely subjectively, biasedly, often – in a negative way. Publications about sexual crimes (rape, sexual harassment) were rare, since this topic was banned in the Western Ukrainian public discourse of the 1920s-1930s. In Western Ukrainian popular magazines, the language of criminal news construed a gendered society, deleting power for men and exposing a woman to objectification. Journalists used certain linguistic strategies to support the dominant gender regime: author's intentionality, peculiar journalistic formulation and focus of information, the specifics of structuring material and hidden meanings of the text.
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