The article deals with the problematic issues related to the use of Big Data technology, as well as the positive and negative factors of the Big Data influence on the personal life of citizens. The authors come to the conclusion that in the absence of the law on the regulation of Big Data, the main obstacle to the abuse of private information of citizens is the Law on personal data. However, legitimate consent to the processing of personal data, their depersonalization, enshrined in the law, do not provide adequate protection of personal data from use by third parties. Therefore, serious study is required on the introduction of criminal liability for the use of personal information of individuals, using the technology of Big Data, which led to the violation of privacy.
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