Operating effi ciency improvement of the Russian company MMC Norilsk Nickel will be determined by the extended involvement in production of both new geogenic off-balance ores from combine deposits and previously accumulated technogenic mineral raw materials-metallized rock mass dumps and sand tailings. This article proposes a complex program of technological initiative in the sphere of mineral resource usage, and justifi es eff ective measures aimed at developing the city-forming mining and metallurgical industry.