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In recent years, a number of studies have used Material Values Scale (MVS) to assess beliefs about importance to own material things. The aims of this study were to validate the MVS scale and to explore the relationships between materialistic values and well-being of Croatian citizens. The study was carried out on a representative sample of N = 1129 Croatian citizens. We used the short 9-item version of the MVS, life satisfaction rating, ratings of two positive (Positive affect) and four negative emotions (Negative affect) over the past month, and demographic variables (age, gender, income). The original dimensionality of the MVS was not confirmed; confirmatory factor analyses yielded two instead of three factors, Happiness and Centrality/Success. When controlled for income, gender and age, the Happiness dimension predicted Life satisfaction and both Positive and Negative affect, indicating that people who believed that the material goods in ones life leads to happiness reported to have lower life satisfaction, lower level of positive affect and higher level of negative affect over the past month. The Centrality/Success dimension was positively related to Positive affect, indicating that the belief that possessions play a central role in enjoyment leads to more frequent experiences of happiness and satisfaction over the past month.

This study explores the determinants (demographic, personal, behavioural, and social) by which happy and unhappy people differ. The primary sample from which the participants were chosen was a representative sample of Croatian citizens (N = 4000). On the basis of the distribution of overall happiness the sample of the highest (the happy group) and the lowest 10 % of participants (the unhappy group) were selected. The happy group (N = 400) represented the upper end of the happiness distribution, while the unhappy group (N = 400) represented the lower end of the distribution. The questionnaire included demographic characteristics (age, gender, income, and education), ratings of subjective health status, satisfaction with specific personal and national domains (IWI-International Wellbeing Index), trust in people, and trust in institutions. Frequency of various leisure activities, and involvement in the community life were also reported. The differences in examined variables were analysed between the two groups. Results showed that the happy individuals were younger, with higher income, and with higher education than unhappy ones. After controlling for age, income, and education level, the happy people were found to be more satisfied with personal and national wellbeing domains, of better subjective health status, reported higher trust in people and institutions, and were more engaged in leisure activities and community life than the unhappy ones.