The application of criteria and metrics suitable for the leading universities of the Russian Federation will inevitably lead to low marks since the organizational and financial conditions for the functioning of leading universities differ significantly from the conditions available to regional universities. At the same time, regional universities bear a high social burden and are the main scientific partners of regional production systems. From these positions, it seems expedient to institutionalize the special status of regional universities in the Russian education system and their priority role in ensuring the positive economic dynamics of the regions. The subject of the article is the competencies of the organization and the competencies of personnel in the context of strategic management. The results of the university's activities, due to the specifics of educational activities, are generated by human capital (human resources), which are directly related to the internal environment of the organization, that is, within the organizational structure of the educational organization. Despite the fact that the external environment has a significant impact on the internal environment, the externalization of the performance of any organization occurs only after these results are formed in the internal environment. The produced results are the most striking marker of the organization's competencies since, in the competency-based approach, it is the activity aspect that has priority. In educational organizations, the main resource involved in generating results is human resources, including in the context of their interaction with other resources in all their diversity.
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