Interested in the socio-cultural construction of the body and beauty, this study investigates the embodied experience of Black African women in South Africa. The Black female body has been problematically positioned in the discourses of beauty. In the dominant, Westernized imagery, the physical markers of blackness such as dark skin and kinky hair have been aesthetically devalued. In the African traditionalist discourses, these body features have been celebrated as beautiful and invoked as the signifiers of cultural pride. This, however, has also been considered as a form of cultural imperative that holds women accountable for how they embody their relationship with their race and ethnicity. Most recently, cultural critics notice the aesthetic revaluation of Black female beauty and ascribe it to the global popularity of the African-American hip-hop culture. In this study, we explore how the socio-cultural complexity of Black female beauty affects the ways in which individuals make sense of their bodies.
Hair for African Black people has always had meaning. In the past, elaborate hairstyles communicated their status, identity, and place within the larger society. In present day society, hair continues to be a significant part of being an African Black person. Especially for women, who attach a number of different meanings to hair. This study casts more light on young African Black women’s everyday perceptions of hair and uncovers the meanings they attach to hair and beauty. This is done by looking at how the intersections of race, gender, and class impact on their everyday perceptions and experiences of hair. The literature indicates that the hair preferences and choices of Black African women tend to emulate Western notions of beauty. This is due to a great extent to the historical link between Black hair and “bad” hair associated with old slave days. But, the narratives of participants contradict this normative discourse in many ways and provide new insights on hair — insights that reflect and motivate antiracist aesthetics.
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