Drawing on the theory of planned behavior, we investigate the legitimacy of platform governance and whether consumers with greater ranges of risk propensity are more likely to purchase innovative products. This study develops a moderated mediation model involving risk propensity, cognitive legitimacy, purchase intention and perceived benefit. To examine our hypotheses, we conducted a survey of 315 consumers from Shanghai, China. The results reveal that risk propensity is positively related to consumers’ purchase intentions, in which cognitive legitimacy plays a mediating role. Furthermore, the interaction suggests that perceived benefit moderates the relationship between risk propensity and cognitive legitimacy.
Purpose: Impression management, or self-presentation, prevails in our daily lives. However, whether it enhances or reduces individuals' well-being remains underexplored. To fill this gap, the research proposed and tested the following hypotheses. Impression management is negatively related to life satisfaction. Impression management is negatively related to sense of control. Impression management is positively related to loneliness. Sense of control and loneliness mediate the relationship between impression management and life satisfaction. Methods: Data were collected from an online survey of 243 Chinese adults drawn from a national sampling frame. We used LISREL8.8 to perform a series of CFAs to verify the distinctiveness of variables and conducted SEM modeling to test hypotheses. To further test the mediation hypotheses, we used bootstrapping procedures that generated a sample size of 5000. Results: We found a negative association between impression management and life satisfaction. In addition, the association was fully mediated by sense of control and loneliness. Conclusion: These results reveal that impression management is a negative indicator of life satisfaction because impression management impedes personal sense of control and elevates loneliness.
Social network sites (SNS) have been indispensable channels for people to access information, present themselves, and conduct commercial activities. Existing literature on online consumer behavior mainly focus on Western consumers and on explicit conspicuous signals. However, reports have shown that SNS users in China have exceeded 370 million, ranking the first in the world. Meanwhile, more and more consumers display status in more implicit ways nowadays. To fill these gaps, the present research was conducted to investigate the subtle signals of status for Chinese consumers on SNS. We proposed that frequent SNS posting leads to higher status perception among Chinese consumers. The psychological process of this effect is perceived busyness. These hypotheses received convergent support in a set of three studies. Study 1 used secondary data to preliminarily verify the positive correlation between SNS posting frequency and perceived social status. Studies 2A and 2B adopted the causal chain method to test the underlying mechanism of the effect, and to provide causal evidence for the entire relationship chain. Specifically, Study 2A examined how SNS posting frequency affects perceived busyness. Furthermore, Study 2B explored whether the differences in perceived busyness will affect social status perceptions. Implications of these findings and potential extensions in future are discussed.
En los últimos años, el poder y la soledad son dos temas importantes de investigación en psicología social. Sin embargo, están en ramas separadas de literatura a pesar de la relación potencial. Para llenar este vacío, esta investigación investiga sistemáticamente cómo, por qué y cuándo el sentido de poder afecta la soledad examinando el efecto principal, el papel mediador del apoyo social percibido y el papel moderador de la exclusión social. En el Estudio 1, 539 participantes en China participaron en un estudio de encuesta, que incluyó la Escala de Sentido de Poder, la Escala de Apoyo Social Percibido y la Escala de Soledad de UCLA. En el Estudio 2, probamos casualmente los efectos principales y moderadores en un experimento controlado utilizando una muestra de los Estados Unidos. Tomados en conjunto, los resultados muestran que: (1) El sentido de poder reduce la soledad. (2) El apoyo social percibido media esta relación, de modo que el poder fortalece el apoyo social percibido y, por lo tanto, disminuye la soledad. (3) La exclusión social modera esta relación, de modo que la función de amortiguamiento del poder es efectiva sólo cuando la exclusión social está ausente. In recent years, power and loneliness are two important research topics in social psychology. However, they are in separate streams of literature despite the potential relationship. To fill this gap, this research systematically investigates how, why, and when sense of power affects loneliness by examining the main effect, the mediating role of perceived social support, and the moderating role of social exclusion. In Study 1, 539 participants in China participated in a survey study, which included Sense of Power Scale, Perceived Social Support Scale, and UCLA Loneliness Scale. In Study 2, we casually tested the main and moderating effects in a controlled experiment using a sample from the United States. Taken together, the results show that: (1) Sense of power reduces loneliness. (2) Perceived social support mediates this relationship, such that power enhances perceived social support and thereby decreases loneliness. (3) Social exclusion moderates this relationship, such that the buffering function of power is effective only when social exclusion is absent.
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