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The paper examines the problem of the productive functioning of an urban passenger transport system, which has a modular structure for the generation and exploitation of the urban transport services. The research objects consist of conventional, scalable and innovative contactless transaction models of an urban transport services in the case study of the Transport Organization (TO) – Joint Stock Company for Passenger Railway Transport “Serbia Trains” (Srbija Voz a.d.). The urban transport service is defined by invoking users, user expectations and requirements, the input data provided by users to a transport provider, the mechanisms for access and delivery of the service, the resources and roles responsible for delivery, security requirements and other parameters. The communication platform for modeling urban transport services in different transaction contexts is defined by the utilitarian framework with 6W dimensions with situational mapping of the 6 Communication Dynamics Factors (6CDF). The technology-process restructuring was achieved with the scalable In-formation Technology (IT) model by implementing the elements of electronic business in the key activities of the supply of the train tickets. Using the results of the performed research, in the paper has been developed an innovative, non-contact ICT model of urban transport services on the platform for integrating the Internet service into the process-technology and behavioral-context structures.

Differences in attitudes on social issues such as abortion, immigration and sex are hugely divisive, and understanding their origins is among the most important tasks facing human behavioural sciences. Despite the clear psychological importance of parenthood and the motivation to provide care for children, researchers have only recently begun investigating their influence on social and political attitudes. Because socially conservative values ostensibly prioritize safety, stability and family values, we hypothesized that being more invested in parental care might make socially conservative policies more appealing. Studies 1 (preregistered; n = 376) and 2 ( n = 1924) find novel evidence of conditional experimental effects of a parenthood prime, such that people who engaged strongly with a childcare manipulation showed an increase in social conservatism. Studies 3 ( n = 2610, novel data from 10 countries) and 4 ( n = 426 444, World Values Survey data) find evidence that both parenthood and parental care motivation are associated with increased social conservatism around the globe. Further, most of the positive association globally between age and social conservatism is accounted for by parenthood. These findings support the hypothesis that parenthood and parental care motivation increase social conservatism.

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