The complexity of information structure in the digital age has resulted in an imbalance between Web interface design and user cognition. Based on the perspective of cognitive load, this study uses two experimental methods, eye-tracking and user behavior analysis, to explore experiments on two iterations of the DIC (Design Intelligence Center) Cultural and Creative Design Manufacturing Collaborative Innovation Center website, presenting the preliminary validation results are presented to demonstrate its effectiveness. To a certain extent, this experiment has achieved subjective and objective unity in digital interface research, and has improved the visualization and readable presentation of the pages while ensuring the basic functionality and aesthetics, At the same time, it forms a good human-computer interaction experience, providing new design optimization for web interface design, and further improve the scientific and rational design scheme.
In the context of national archaeological park construction, tourists’ cultural perception has an important impact on the formation of local identity. It is an important factor in the protection and development of the National Archaeological Site Park. The purpose of this paper is to understand the attitudes of visitors to the National Archaeological Site Park, and to analyze their cultural perception of archaeological site park. This paper uses network text mining method to explore cultural perception. The author took public comments on Ctrip as sample data, then, obtained high-frequency words through ROST Content Mining software, conducted network semantic and sentiment analysis. Through the discussion of the cultural perception and experience of tourists in National Archaeological Site Park, the author concluded that: 1. Tourists’ cultural perception of National Archaeological Site Park includes overall experience perception, cultural content perception and cultural form perception; 2. The cultural content of the National Archaeological Site Park shows a three-level structure of “core, transition, edge”; 3. Tourists show certain preferences in the content, form and means of experience in the archaeological site park. On this basis, the author proposed suggestions to improve visitor experience of archaeological site parks based on cultural perception.
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