The correlation between corporate social responsibility (CSR) and competitive advantage (CA) has been studied for decades; however, a consistent conclusion has still not been reached. This may be due to the lack of discussion about the variables that affect the relationship between them. We extended the examination of the relationship between CSR and CA through largely ignored perspectives of organization resources and capabilities. Drawing on the multiple mediations of social capital (SC) and dynamic capabilities (DCs), we generated propositions concerning the relationship of CSR with CA. Based on 112 enterprises in China, the data from 269 surveys were used to test our theoretical model. The results showed that CSR can positively affect CA directly and indirectly with mediations of structure and relational dimensions of CA. The results also showed that, in the dynamic environment, CSR indirectly created CA by enhancing DCs, such as resource integration capability and organizing learning capability, but not by innovation and transformation capability. From these results, the paper concluded that with a proper combination of external social measures, internal competitive resources and capabilities, enterprises can realize the creation of a shared value of economy and society, which in turn will become the sustainable power with which enterprises can gain CA.

Academic interest in ESG has grown significantly in recent years. Nevertheless, bibliometric and visualization research on this topic is still insufficient. This study aims to conduct publication metrics on the literature connected with ESG and attempt to give a research agenda for future research. In this study, we used data from the Scopus database. Various bibliometric techniques, such as bibliographic coupling and co-occurrence analysis, were combined with assorted themes to present an overview. To the best of our knowledge, there is no study that analyses the bibliographic data on ESG fields; this study is a unique contribution to the literature. This study also provides an overview of the trends and trajectories with a visual and schematic frame for the research of this topic. This may help researchers understand the current trends and future research directions, and enable future authors to conduct their studies more effectively.

No abstract

Purpose This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020. Design/methodology/approach The bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database. Findings The results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries. Originality/value As the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.

PurposeRecent years have seen a substantial increase in academic interest in social capital and innovation. Nonetheless, the bibliometric and visualization study on this subject is inadequate. This study aims to analyse the leading trends in literature that have connected social capital with innovation over the past few decades.Design/methodology/approachThis study attempts to provide an overview utilizing various bibliometric techniques combined with assorted themes and data extracted from the Scopus database. Results based on 716 documents reveal not only the principal modern trends but also the evolution of these scientific production developments.FindingsResults based on 716 Scopus indexed documents reveal the trends and trajectories as well as specific topics, journals and countries of social capital and innovation research Furthermore, this study offers an overview of trends and trajectories, as well as a visual and schematic framework for further research on this subject.Originality/valueSince there is lack of analyses the bibliographic data on social capital-related innovation, so this study is a unique contribution to the literature as complement. This may benefit researchers in identifying current trends and prospective study areas, as well as assisting future authors in conducting more efficient studies.