Purpose
The purpose of this paper is to look at organizational culture and knowledge sharing, and to explore how a leader fosters a culture of knowledge sharing in an information organization.
Design/methodology/approach
The literature survey is used. It indicates that little is known about how to foster a culture of knowledge sharing from a leadership perspective in an information organization.
Findings
This study finds that the main approaches that a leader need to use to foster a culture of knowledge sharing are to set the mission, short-term, middle-term and long-term goals and objectives of fostering a culture of knowledge sharing, master as many leadership styles as possible, adjust and choose a leadership style that is appropriate to fostering a culture of knowledge sharing in a given situation, lead by example, develop messaging, make a communication plan, reward and recognize knowledge-sharing behaviors and make knowledge management fun.
Research limitations/implications
The limitation is that this study is solely focused on the literature survey and opinions.
Practical implications
This paper provides a useful overview of the approaches used to foster a culture of knowledge sharing in an information organization.
Originality/value
The views, approaches and suggestions will be useful and valuable to improve the success of knowledge sharing in information organizations in the digital age.
Purpose
– The purpose of this paper is to examine how Australian academic librarians marketed their services and resources, which marketing approaches were most effective, and the factors influencing the perceptions of the approaches used.
Design/methodology/approach
– An online survey was sent to 37 academic librarians in Australia. The response rate was 54.1 percent. The information sheet and consent form for phone interview participants were e-mailed to 17 participants and ten signed consent forms were e-mailed back to the researchers. The response rate was 58.8 percent. The qualitative data were analysed using content analysis. The collected quantitative and qualitative data were analysed using descriptive (frequencies, percentages, means, standard deviations) and inferential statistics (correlations).
Findings
– Academic librarians were involved in a variety of marketing activities and had varied perceptions of the effective approaches used to market services and resources. Correlation analysis confirms that demographics, human capital and library variables play significant roles in predicting librarians' perceptions of the effective marketing techniques used.
Research limitations/implications
– Because of very small sample size, the results may lack generalisability. Future research is a large-scale study.
Practical implications
– This paper provides a better understanding of academic librarians' attitudes, views and effective techniques with regard to marketing their services and resources.
Originality/value
– Librarians may use the results to reflect on the effectiveness of the marketing approaches used, to balance the weight of the factors' influences, and to better understand various effective marketing approaches to enable them to market academic library services and resources more effectively in the future.
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