There are certain correlations between collective behavior and spreading dynamics on some real complex networks. Based on the dynamical characteristics and traditional physical models, we construct several new bidirectional network models of spreading phenomena. By theoretical and numerical analysis of these models, we find that the collective behavior can inhibit spreading behavior, but, conversely, this spreading behavior can accelerate collective behavior. The spread threshold of spreading network is obtained by using the Lyapunov function method. The results show that an effective spreading control method is to enhance the individual awareness to collective behavior. Many real-world complex networks can be thought of in terms of both collective behavior and spreading dynamics and therefore to better understand and control such complex networks systems, our work may provide a basic framework.
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