Central to service-dominant (S-D) logic is the proposition that every social and economic actor becomes resource integrators. That is, all parties involved in exchange relationships are economic and social actors. This emphasizes that the context of value cocreation is networks of networks (resource integrators). However, applied research to date suggests relatively little is known about the related discussions carried out for and against the emerging government service market such as Customs container inspection context through the lens of service-dominant logic and systems. In this article, we explore how the resource integrators cocreate value closely under the rubric of S-D logic and systems, and further propose a conceptual model for deeply understanding the roles of focal actors and others in a service ecosystem. Based on two selected cases, we examine the appropriateness of the framework under a real service ecosystem context-Chinese Customs container inspection industry, highlight the value co-creation networks through multiple-level resource integrators and thus provide new insights into S-D logic. Directions for future work are also discussed.
One key fundamental premise in service-dominant logic is that the enterprise cannot deliver value, but only offer value proposition. That is, business enterprises, or more generally, any actor, cannot deliver value to other actors; they can only offer a value proposition for (usually mutually) benefit. Thus compelling value propositions can establish connections and relationships among service systems, and can be developed for gaining competitive advantages. However, applied research to date suggests that relatively little is known about the related discussions carried out for and against the context of IT and electronics market such as Chinese Zhongguancun market viewed through the lens of service-dominant logic and service science. In this article, drawing on the extent service literature on the concept of value proposition and through the lens of service dominant logic and service science, we explore and identify the focal service network initiator and the two main participating actors and the three primary pillars of the reciprocal value proposition, we further propose a conceptual value proposition model for deeply understanding of reciprocal value proposition within and among the multiple service network actors engaging with one another through the interrelated three enablers by service dialogical communications. And then, we examine its appropriateness through the two-selected case analysis in the context of Chinese electronics market such as Zhongguancun market, highlight how the three main stakeholders by joint efforts, co create reciprocal value propositions for their benefits, collectively and/or respectively, in accordance with service dominant logic and service science. Finally, we conclude with gaining the new insights into value propositions, and suggest managerial implications and identify areas for future research.
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