The research explores the efficiency of augmented reality (AR) technology as a tool for the positive triggering museum experience. This article shows the design, development, and evaluation of an AR prototype for information visualization based on a famous Chinese art piece named Along the River During the Qingming Festival. In total, 58 participants were invited to evaluate the prototype. Results suggest that AR technology can trigger users’ engagement, learning, meaningful experience, and emotional connection, and hence arouse their interest and learning process. These findings may interest researchers and designers to develop a broader range of innovative AR applications to prompt a digital learning experience.

Data visualisation plays an integral role in the communication of complex data between expert and non-expert audiences. However, heretofore, large uncertainties remain concerning how people understand and interact with massive amounts of data. In this paper, we describe the design and evaluation of a series of interactive data physicalising installations, aim to evaluate the potential influence of technology upon traditional comprehension of material items, its connection to meaning and value, and how technology that allows for an extension of this thinking builds an emotional connection between audiences and the intangible object, ‘data’. The design of prototypes was driven by data of the three least appearing species in Scotland. Analysis of 60 audience members’ responses reveals the positive design potential of further exploring innovative design methods to engage people with data. Likewise, the results provide empirical evidence regarding hands-on experience with integrative data visualisation in a realistic scenario and suggest that inventive forms of visualisation could potentially trigger people’s emotional and memorial reactions, which may affect their decision making at an unconscious level