The rapid development of the Internet as an information medium has provided new opportunities for promoting green consumption. Therefore, a study on the theoretical mechanism is helpful to make better use of the Internet media to promote green consumption and close consumers’ green consumption intention–behavior gap. In this study, data from 419 valid questionnaires were collected and analyzed through PLS-SEM within the framework of the theory of planned behavior. The results show that there are two pathways of Internet media promoting green consumption, namely the moderating effect and the mediating effect. First, through the moderating effect, Internet use can promote the conversion of intention to behavior and perceived behavioral control to behavior, thus closing the intention–behavior gap. Second, through the mediating effect, Internet use promotes green consumption behavior through the mediator of personal perceived environmental threats. The research indicates that the potential of Internet information media should be fully explored in promoting green consumption, disseminating environmental knowledge, reporting environmental issues, and guiding the transformation of individual green consumption intention into behavior.
Carbon emission is the focus of global climate change concerns. Population aging changes the level of labor structure, which directly affects the industry adjustment and will also have a long-term impact on carbon emissions. Uncovering the complex association among population aging, labor allocation, and CO2 emission is crucial for developing effective policies for low-carbon and sustainable development in China. Therefore, this study aims to analyze whether population aging contributes to reducing carbon emission intensity by regulating labor allocation. Based on provincial panel data from 2000 to 2019, the Systematic Generalized Method of Moments (Systematic GMM) model and the Bias Corrected Least Squares Estimation with Nonsymmetric Dependence Structure (Bias Corrected LSDV) model are adopted in this study. The results show that nationwide as a whole, population aging objectively inhibits human capital accumulation and, to some extent, weakens its positive carbon emission reduction effect. Meanwhile, population aging helps to mitigate the increase in carbon emissions caused by the capital-labor endowment structure. Due to the dual impact of aging and population migration, the emission reduction effect of human capital accumulation is significant in the East. The brain drain in the central and western regions further inhibits the positive effect of regional human capital accumulation. Promoting the rationalization of population mobility nationwide, reducing the brain drain in less developed regions, and directing capital into technology-intensive industrial sectors are the core keys to achieving optimal labor allocation in an aging society. This will help China meet its carbon neutrality target on schedule.
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