Currently, consumer behaviour is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become increasingly popular in recent years is the linking of the brand and the customer at a deeper, emotional level. It is designed to create a positive emotion that is favourable to the brand as well as to remember its message. The main aim of the paper is to find out, through secondary data and questionnaire research, how the young generation reacts to the elements and effects of retro marketing, compared to the older population, and what differences can be observed in its impact on the sample of male and female respondents. Subsequently according the results, the possibilities of applying a new trend of communication on the food market - retro marketing, also called nostalgia marketing, were suggested. The questionnaire survey was conducted only in the presence of a geographically limited population, namely Slovak customers. This may represent a certain limit to this paper, as the recommendations are proposed in terms of this limitation. It can be removed, if the research is considered to be relevant for the solution and the results achieved are subject to subsequent verification in an international environment. If these barriers were removed, more accurate results could be achieved.
The world of logistics has also changed considerably thanks to globalization. The most important term of logistics is the supply chain (SC). With the advent of globalization, managing SC activities has become more complex. Supply chain management (SCM) is an integral part of most businesses and is essential to company success and customer satisfaction. Supply chains (SCs) represents the paths between suppliers and buyers (customers or consumers). The role of (SCs) is to ensure a product from inception all the way into a consumer´s hands. Marketing plays an increasingly important role in the process; it balances procurement by providing essential demand information and building the relationships that help improve the efficiency of SC operations. In order to reach as many markets as possible, these products must cross international borders. Without SCs, the products that suppliers produce would not efficiently get out into the world markets therefore are vital for markets all over the world. The aims of the paper are following: to define the concept of SC and SCM, to list what advantages arising from participation in global supply chain and finally, to refer the mistakes made by companies operating in international markets in SCM.
Research background: In today’s global world and many major market players, companies are forced to streamline and optimize their processes. They can use many methods for this purpose. One of the modern and innovative methods is process simulation. Simulation is experimenting with a computer model of a real production system in order to optimize the production process. Purpose of the article: The purpose of this article is to point out how it is possible to optimize processes in a manufacturing plant using a simulation tool. Methods: The main methods used were mainly method of analysis and simulation software Tecnomatix Plant Simulation, version 15.0.5 from Siemens company. The authors used the method of analysis both in the processing of the theoretical basis of the problem, as well as in the analysis of processes in the manufacturing company. This analysis provided important information inputs for creating a simulation model that reflects the current state of material flows in the company. Findings & Value added: The results were obtained based on performed experiments with the created initial model of the current state of material flows. These experiments were performed using a tool of genetic algorithms that are part of the simulation software. The parameter that was assessed in the individual experiments was the production time of the entire production plan. Based on the process simulation, it was possible to reduce this time, which increased the production efficiency and throughput of material flows in the production plant.
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