Purpose
The purpose of this paper is to identify antecedents of e-finance continuance intention with Alibaba’s Yu’E Bao as an example.
Design/methodology/approach
An online questionnaire was used to collect the data (n=293), and partial least squares structural equation modeling was employed for data analysis. Four e-finance features (perceived reputation, website quality, e-finance familiarity and situational normality) are introduced with trust acting as a moderator between the users’ satisfaction and continuance intention to use an e-finance platform.
Findings
The results find that website quality, familiarity and situational normality can influence perceived ease of use (PEOU) and perceived usefulness (PU). PEOU and PU, together with reputation, are positively associated with confirmation which further leads to satisfaction. The positive effects that satisfaction and trust have on e-finance continuance intention are confirmed, and trust is found to be a significant moderator on the relationship between satisfaction and continuance intention.
Practical implications
The findings can be used to guide e-finance providers to improve their platform design and services to retain users.
Originality/value
This study combines the theory of trust, Technology Acceptance Model and Expectations Confirmation Theory to investigate the factors that influence the continuance intention in the context of e-finance in China.
Purpose
Based on the factors derived from the structural embeddedness theory, the purpose of this paper is to investigate the antecedents to the adoption intention for eSCM from two perspectives: buyer and supplier. The six factors examined in this study are product complexity, product specificity, the number of partners, relationship duration, dependence disadvantage and dependence advantage.
Design/methodology/approach
A questionnaire was designed to collect data from Mainland China with 206 valid data received. Regression analysis was employed to test the hypotheses proposed.
Findings
The differences in the results show that product specificity and dependence disadvantage are significant determinants of eSCM adoption for buyers’ perspective, but not from that of suppliers. In addition, product complexity and dependence advantage (although negatively associated with eSCM adoption) are significant for suppliers, but not for buyers. Number of partners and relationship duration are significant determinants from both perspectives.
Originality/value
This research contributes to understanding on how the factors embedded in an exchange structure influence the adoption of eSCM from the angles of both the buyers and suppliers. We fill the research gap in the existing literature by recognizing the differences in the roles of the buyer and supplier regarding the antecedents to eSCM adoption.
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