This study is purposed to examine how Green human resource management practices increase green creativity. It assesses the mediating role of employees’ green self-identity and green shared vision which was nearly unobserved in the previous studies. The paper opted for an explanatory study using the convenience sampling technique/approach. Data were gathered from the general managers and HR managers of 3-star, 4-star, and 5-star hotels of Pakistan. As they are directly involved with the implementation of “green human resource management practices. 250 questionnaires were distributed and 202 valid responses were used for data analysis through Smart PLS 3.0. The systematic findings showed that the green human resource management practices adequately affect the green creativity of employees which also mediates by green self-identity. Moreover, mediation of green shared vision was rejected by the results. This research is an addition to previous knowledge by adding the constructs i.e., green self-identity and green shared vision to measure the green creativity of employees.Current study fulfill the gap that how green self-identity and green shared vision mediates the relationship of Green HRM and green creativity. This research study offers valued practical implications to the policymakers and upper management, ensuring the obligation of employees towards the application of green human resource management practices and green creativity to accomplish environmental goals.
Social media is persuading to consumers in field of social commerce (S-Commerce) by providing goods or services and fulfill their demands in a very short period of time. Electronic-satisfaction (e-satisfaction) and credibility have distinctive activities of social media that motivate and successively build the trust at various stages of purchase intentions. For better understanding it is necessary to recognize the factors of social commerce such as referrals, reviews & ratings because they have a strong influence on buying behaviour of ecommerce consumers. A quantitative and descriptive approach has been projected through simple random sampling. A cross-sectional data of 250 participants were collected by a survey questionnaire from social commerce users examined through Partial Least Square-Structural Educational . A social support theory has supported relationship on trust through social media activities, surface credibility, and presumed credibility as well as e-commerce satisfaction. Interestingly trust, surface and presumed credibility considerably significant impact on e-commerce and social commerce satisfaction that leads to develop purchase intention. The current study theoretically contributes novel indicator, presumed credibility in the social commerce industry and practically it promotes specific websites that triggers trust.
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