An increasing number of organizations are focusing not only on creating value but also on ethical, social, and environmental perspectives. Traditionally, organizations mostly encompassed corporate social responsibility as their activities only in an economically favorable situation. However, corporate social responsibility can be incorporated in organizations with human resource management as a strategic process to recover and sustain the organization's development. Therefore, the study aims to analyze the relation between corporate social responsibility and human resource management and the role of human resource practices with corporate social responsibility in organizational development. From this standpoint, this study provides a systematic review of the concepts of corporate social responsibility, the relation between corporate social responsibility and human resource management, and their effect on the organization's success. Fifty-six articles published during 2004–2020 are selected for review from a descriptive and content perspective to propose a future research direction on a selected topic. The findings of the reviewed literature indicated that a triple bottom line (economic, social, and environmental) attainment is essentially a high-level management-driven operation in the absence of employee participation. Besides, this paper described the importance of corporate social responsibility, the linkage between human resource and corporate social responsibility in the organization, and promoting corporate social responsibility to the organizations and various stakeholders. Finally, this study asserted the connection between these two concepts and inquired management to treat the link as a strategic business decision to control the organization's human capital.
Online purchasing is a valuable opportunity for the new generation in Pakistan. The use of the internet and smartphones is rapidly increasing day by day due to several reasons one of them is emergencies in COVID-19. However, recently the majority of consumers prefer the traditional way of purchasing goods and services instead of online shopping. Hence, numerous studies identified that there is a lack of trust and security in online shopping in the perception of customers. Therefore, the scholar aims to investigate the role of e-trust in the relationship between website quality and e-customer satisfaction in online shopping. The quantitative research technique, the judgmental sampling technique, and the adopted questionnaire are used for the data collection from e-consumer. The findings of the study indicated that through the mediating effect of e-trust, website quality has a significant impact on e-customer satisfaction. Besides, e-trust serves as a primary mediating factor between website quality and e-customer satisfaction. To satisfy the shopper in online purchasing through websites, the development of trust is the crucial factor because of cybercrimes that harm the e- consumers. Keywords: Website Quality, E-customer Trust, E-customer Satisfaction.
This study aims to identify consumer preferences for store image using the Analytic Hierarchy Process. Analytic Hierarchy Process is a Multiple Attribute Decision-Making technique used to observe, rank, and select a set of options under contradictory characteristics. Consumer preference refers to the individual's behavior when purchasing, consuming, or disposing of any specific product or service. Multiple factors can affect these behaviors. The store's attractive features are the factor affecting store image, dimension, and sub-dimension of store image. Data were collected from 29 experts. Experts are selected based on their experience of shopping in a shopping mall in Pakistan and industry. A bipolar questionnaire was used to collect data. This study explored the main dimensions of store image: convenience, price, quality, atmosphere, and safety. Further, the study's findings indicate that these dimensions of store image are important for marketers, which provides awareness regarding the psychological elements of customers that influence their perception of store image and helps the marketer recognize and forecast the customer's demand.
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