It seems that the most appropriate method to prevent deterioration and continue surviving is to increase information and dissemination of knowledge between employees of different levels of organization. Because knowledge is one of the most important and most valuable asset of any organization. The aim of this study is to examine the management of media organizations (radio and TV) with special emphasis on knowledge management. The research method was a descriptive correlational and the study population included all employees of media organizations (radio, television, press, etc.) in Tehran city and 150 employees and managers were selected and analyzed by using available sampling method. The data collection tool is a questionnaire in this study. The data obtained were analyzed through questionnaires using SPSS software and Pearson and regression statistical tests. In general, the results showed that the use of knowledge management, knowledge preservation, knowledge transfer, knowledge creation, knowledge application has positive and significant impact on the management of media organizations. Keywords: media, radio, television, knowledge management PROBLEM STATEMENTSteve Hulse (2001) introduced the concept of knowledge management in relation to the concepts of data, information and knowledge. He believes that the main problem in the field of knowledge management is that organizations do not know how to convert data into information and information into knowledge; therefore, many organizations remained at the level of data management and information management.Hulse argues that knowledge management is a process through which organizations gain the ability to convert data into information and information into knowledge and in addition, they can use this achieved knowledge in order to make better and more effective decisions.Haynes (2001) argues that knowledge management is a process based on four pillars. Content: that relates to the type of knowledge (explicit or implicit), skills: achieving the skills to extract knowledge, culture: organizational culture should encourage the distribution of information, organize: organizing the existing knowledge. Malhotra (2004) defines knowledge management as such: "Knowledge management is a process through which organizations acquire skills in the field of learning (internal knowledge) coding knowledge (external knowledge) and distribute knowledge." Karl Wiig (2002) argues that knowledge management means creating the needed processes to identify and capture data, information and knowledge required by the organization from the internal and external environment and transform them into decisions and actions of organizations and individuals.Organizational Knowledge Management is one of the most important success factors for companies in competitive conditions and the information age. The importance of this issue widens enough for today, so that a number of organizations measures their knowledge and this is reflected as corporate intellectual capital and used to rank bet...
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