This paper considers corporate blogging as an effective promotion tool. The authors give a review of several largest Western and Russian companies and their successful blogging experience. They come up with the key traits of blogs that differently attract Russian and international readers
Abstract. This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.
Abstract. The modern stage of tourism development is characterized by a high level of differentiation of professional activity. It influences the increasing requirements towards the range of competencies and qualifications of tourism personnel. To find out the main directions of modernization of professional education programs it is necessary to monitor and systemize the requirements of the employers in the tourism sector. The authors carried out an expert survey and analysed the data gathered. Based on the results of the survey the main directions of modernization were described. It has been found out that a practiceoriented approach appears to be advantageous as a basis of modernization of educational programmes. The integration of business and education entities might contribute to the process of making education practiceoriented.
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