Environmental management has become a major issue for Partner Groups, especially those in the Losari Beach area. Awareness regarding the importance of environmental cleanliness has been established with the existence of regulations that regulate environmental management, especially waste management. However, the socialization related to government programs has not touched business actors in Losari Beach. Therefore, this community service aims to provide socialization of PP No. 4 of 2011 regarding the waste management program as an effort to increase awareness of environmental cleanliness. A clean environment can attract domestic and foreign tourists which will directly have an impact on increasing the income of Micro, Small, and Medium Enterprises (MSMEs). The stages of implementing the activities are the preparation stage and the implementation stage using the socialization method. The result of the service is that the community understands the purpose of the PP Regional Regulation No. 4 of 2011 for MSMEs, one of which is protecting the environment as a tourist attraction. The high number of tourists visiting has an impact on purchasing power, thus Micro, Small, and Medium Enterprises (MSMEs) continue to exist to maintain their business.
Business actors now frequently use social media as a means of both product promotion and product sales. Today's micro-businesses have benefited from a variety of social media trends to promote their businesses. The purpose of this study was to analyze the effect of using social media influencers, marketing contents and viral marketing campaigns in increasing customer engagement for micro businesses. The respondents were 289 micro-entrepreneurs who had used the services of influencers, marketing contents and viral marketing campaigns in their social media. The data were obtained using a questionnaire with a Likert scale (5 scale). The analysis used was Partial Least Square -Structural Equation Model (PLS-SEM) and the data was processed using WarpPLS Version 8.0. According to the study's findings, micro-businesses can increase client engagement by utilizing social media influencers, marketing material, and viral marketing initiatives.
Usaha mikro yang bergerak di bidang kuliner saat ini telah banyak bermunculan, eksistensinya seiring dengan tren perkembangan digitalisasi termasuk dalam promosi maupun proses penjualan produk. Media sosial menjadi saluran yang banyak diminati khususnya pelaku usaha kuliner dalam mengembangkan usahanya. Adapun tujuan pada penelitian ini yaitu menganalisis kontribusi marketing content dan efek penggunaan viral marketing campaigns dalam meningkatkan customer engagement usaha kuliner. Penelitian ini menggunakan responden sebanyak 156 pelaku usaha mikro yang bergerak di bidang kuliner dan saat ini memperhatikan marketing content dalam memasarkan produknya dan memanfaatkan viral marketing campaigns dalam media sosial mereka. Pengumpulan data menggunakan kuesioner berbasis skala Likert dengan 5 skala. Data yang diperoleh dianalisis dengan menggunakan Partial Least Square–Structural Equation Model (PLS-SEM) dan proses data menggunakan WarpPLS Versi 8.0. Hasil penelitian ini menunjukkan adanya pengaruh positif dan signifikan dari penggunaan marketing content dan viral marketing campaigns terhadap customer egagement usaha kuliner, namun viral marketing campaigns tidak dapat berkontribusi pada marketing content yang digunakan oleh usaha kuliner untuk meningkatkan customer engagement.
Financial literacy can lead to financial satisfaction (Henager & Anong, 2014). However, the majority of educated people are less content (Grable, J. E., Britt, S., & Cantrell, J., 2007). A person with greater financial literacy is more likely to excercise caution when making financial decisions and, therefore, less likely to feel confidence with their finances. This is also supported by studies by Hira, Fawslow, and Mugenda (cited in Robb & Woodyard, 2011). This study aims to empirically test the causal relationship of financial confidence and financial satisfaction use in relation to financial behavior. This study is an explanatory study aimed at discovering and explaining the causal relationship between variables (Sujarweni, 2019). The results of the study partially indicate a significant effect of financial satisfaction on financial behavior. Financial satisfaction has a positive relationship with financial behavior, Thus, it is concluded that hypothesis 1 is supported and tested by data (received) that financial satisfaction has a positive effect on financial behavior.
This study examines the effectiveness of entrepreneurship education, entrepreneurial social support, and internal locus of control in increasing entrepreneurial intention. This research was conducted at S1 Management students at Ciputra University Surabaya (class of 2016). The total number of respondents in this study was 92 students. The analysis used is partial least square structural equation modeling (SEM-PLS). Data were processed using WarlPls version 7. The results of this study indicate that entrepreneurial social support and the effectiveness of entrepreneurship education can improve internal locus of control. High internal locus of control will have an impact on student's intention to become entrepreneurs as their career choices. Other results also show that the effectiveness of entrepreneurship education is an important part of increasing entrepreneurial intention compared to entrepreneurial social support factors.
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