This study aims to develop an ethics index of education services at universities in Indonesia with an approach to marketing education services. This is because service ethics is a long-term investment to build trust by providing services that can create ethical education. This research was calculated using the “weighted average value” of each indicator of service ethics, with a population of students from State and Private Universities in Banjarmasin and Makassar. Based on findings obtained from two major groups of the University, namely Higher Education in the City of Banjarmasin and Higher Education in the City of Makassar, the University has a Good Higher Education Ethics Performance (KEPT). Each University, whether Higher Education in Banjarmasin City or Higher Education in Makassar City has different characteristics, for Higher Education in Banjarmasin and Makassar City have similarities with the highest aspects in the Education Service Ethics Index in Higher Education, namely Lecturers provide opportunities for students to apply the lowest questions and aspects, namely the campus building does not provide facilities for students with disabilities or special needs (there are no block or road markers, there are toilets for people with disabilities, names or room numbers using braille).
Kepemimpinan transformasional dan motivasi merupakan beberapa faktor yang mempengaruhi kepuasan kerja. Kepuasan kerja akan berdampak pada kinerja karyawan. Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh kepemimpinan transformasional dan motivasi terhadap kepuasan kerja serta dampaknya bagi kinerja karyawan kontrak nonmedis di klinik layanan primer. Metode penelitian ini adalah analisis deskriptif dan verifikatif dengan menggunakan analisis jalur. Analisis jalur digunakan untuk menganalisis hubungan antar variabel yang bertujuan untuk mengetahui hubungan sebab akibat dan pengaruh langsung maupun tidak langsung dari beberapa variabel. Subjek penelitian adalah seluruh karyawan kontrak nonmedis pada salah satu klinik layanan primer di Cimahi, Jawa Barat, yang berjumlah 22 subjek. Pengumpulan data dilakukan menggunakan kuisioner, observasi, dan wawancara pada bulan September 2014. Data penelitian diuji secara statistik menggunakan uji korelasi dan uji regresi logistik. Hasil penelitian ini menunjukkan bahwa kepemimpinan transformasional, motivasi, kepuasan kerja, dan kinerja mendapat penilaian baik. Kepemimpinan tranformasional memiliki pengaruh langsung yang lebih besar terhadap kepuasan kerja karyawan kontrak nonmedis. Selanjutnya, kepuasan kerja memiliki pengaruh positif terhadap kinerja karyawan kontrak nonmedis. Hasil penelitian ini diharapkan dapat memberi masukan kepada manajemen klinik agar dapat meningkatkan kepuasan kerja yang berdampak pada kinerja karyawan kontrak nonmedis.
This study aims to obtain empirical evidence about the effect of work environment and the compensation on nurse‘s job satisfaction and its implications on extra role behavior in Efarina Etaham Hospital, Purwakarta. The method used was descriptive and verificative analysis. The data collection was an interview by using a questionnaire along with observation techniques. The population is 70 nurses. Field data collection was conducted in 2014. Data were analyzed by path analysis. The results showed that work environment, compensation, job satisfaction, and extra role behaviors generally are relatively good. Meanwhile, the work environment and compensation partially and simultaneously have a positive and significant effect on job satisfaction. Job Satisfaction has positive and significant effect on extra role behaviour of nurses.
Background: The development of the digital world has snowballed since the 2000s and has accelerated since the 2010s. Social media is a part of everyday life, and the COVID-19 pandemic has been a significant catalyst for digital life. Despite this, the healthcare industry is lagging compared to other industries in terms of digital marketing. Aims: The output of this research is a design of a digital marketing plan for a dental hospital based on a robust theoretical foundation and ongoing practical research in dental hospitals. Methods: This study utilized a qualitative approach and descriptive method to describe the existing condition related to the challenges and the use of digital marketing in dental hospitals. The focus of this study was the development of a digital marketing plan for a dental hospital. Results: The study obtained several data related to digital marketing activities that have been carried out, challenges in digital marketing, and the preparation of digital marketing development plans at dental hospitals. Conclusion: The proposed model includes situation analysis, goal analysis, strategy planning, action, and control based on the existing marketing plan. A novelty in this model emphasizes technology components including technoware, hardware, software, infoware, humanware, and organiware.
penelitian ini merupakan penelitian literature review dan library research, mahasiswa mencari artikel dan jurnal yang berkaitan dengan topik pembahasan mengenai tokoh arsitek terkenal di Indonesia dan karyanya dalam perancangan bangunan tinggi. Metode dalam penelitian ini berupa metode deskriptif dimana hasil penelitian di sajikan dalam bentuk susunann kalimat analisa data yang digunakan adalah reduksi data sesuai dengan pemahaman mahasiswa. Objek dalam penelitian ini adalah tokoh arsitek Indonesia dan karyanya. Seperti kita tahu bahwa di Indonesia memiliki banyak tokoh arsitek yang terkenal bahkan ada pula yang sampai keluar negri dan karyanya masih dipakai sampai sekarang. Arsitek telah menyumbangkan peradaban bagi bangsa Indonesia. Dimana bangunan yang diciptakan adalah arsitektur nusantara, sebagai identitas, ciri khas, keunikan bangsa Indonesia. Meskipun perkembangan jaman dan teknologi telah terbarui, namun dalam dunia arsitektur tidak hanya menciptakan bangunan saja, namun juga menciptakan karakteristik bangunan itu sendiri, sehingga bangunan bukanlah benda yang mati seutuhnya, setiap bangunan memiliki jiwa yang hidup yang sesuai dengan penghuni bangunan itu sendiri.
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