The growth in the amount of information, as well as the expansion of the range of technically complex decision-making problems, require the systematization of existing methods and the development of new methods and algorithms for solving. Artificial neural networks offer promising prospects for development, and software has a huge advantage from their use. In addition, each realizable problem has an unlimited and non-standard̆ set of solution methods. In this paper, we consider the possibility of using a neural network to solve the problem of optimizing data analysis to manage the needs of clients of a fitness club. The main objectives of the research are: an overview of the subject area; identification of deficiencies and setting automation tasks; performing a comparative analysis of existing information systems and performing a comparative analysis of existing software.
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