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PurposeThe purpose of this paper is to identify the relationships between consumers' body types and characteristics such as shopping orientation, past experience with fit problems, attitudes toward internet shopping and attitudes toward 3‐D body scanning.Design/methodology/approachThis study collected body data from 441 Korean females who participated in 3‐D body scanning. Using a hierarchical cluster analysis, the body scanning identified five body types. Then body types and shopping characteristics variables were analyzed.FindingsSlim respondents showed significantly higher hedonic shopping orientation and their attitude to internet shopping was positive, since they evaluated using the internet as being “fun”. By contrast, respondents with larger body types considered the convenience of internet shopping to be the most important feature. Respondents, regardless of their body types, regarded 3‐D body scanning as an enjoyable, futuristic and interesting experience. Moreover, respondents showed a high inclination to spend more money for customization services which utilize the 3‐D scanning technique.Originality/valueThis study analyzed Korean females' body shapes using 3‐D scanned body measurements. This study can contribute to integrate knowledge in the body measurement sector and the consumer behavior sector.

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The purposes of this study are to manufacture a flat pattern according to silhouettes through the Surface Flattening process of a triangle by the grid method, and to verify the result to present the method for manufacturing patterns according to designs. Based on the data measured by Size Korea, this study modeled a representative figure ranging from 18 year-old to 24 year-old female, modified the modeled body shapes to a semi-fit silhouette and loose-fit silhouette and did the surface flattening development. We manufactured patterns according to silhouettes and analyzed the area differences between 3Dpiece and flat patterns and the deviation between a muslin scan data manufactured by a flat pattern and modeled data. The result of the surface flattening development by the method can be utilized for manufacturing garment patterns by converting a 3D scan data into 2D pattern and proved to be excellent at piece re-creating because the result did not show a big difference from a modeled silhouette.

Scan-derived landmarks locations and surface shapes are more and more used, but there is no commonly accepted protocol for evaluating the accuracy of these measurements. Therefore we propose a protocol for evaluating the accuracy of surface shape and the repeatability of scan-derived landmark locations. According to existing Japanese and German domestic standards, we propose to use an artefact (e.g. sphere with diameter of about 120 mm) calibrated very accurately for evaluating the accuracy of scanner-systems. For evaluating the repeatability of landmark locations, we propose to use an anthropomorphic dummy with landmark locations premarked. These test objects are measured by a 3D body scanner to be evaluated. Evaluation parameters such as trueness, precision, and repeatability are calculated from the measured data. A round-robin test was conducted in six different institutes using 17 body/head/foot scanners produced by eight companies. The purposes of the roundrobin test were to evaluate the availability of test objects to different body scanners, and to examine the measurement locations of test objects and quality parameters to be reported. As a result, the proposed test objects could be measured and the data exported by all scanner systems except one, which could not export the ball measurement. For a comparative purpose, a figure of measured surface might be useful.