The purpose of this study was to identify and analyse the characteristics of an advanced case's green campus promotion. It is intended that this study serves as a foundational material for the green campus promotion in other universities or countries, principally in early stages of its development. For this study, a field survey was conducted at The University of Melbourne as an advanced case. We selected The University of Melbourne as a research subject because they operates the homepage for sustainability that has rich and multidirectional data including sustainability reports and contents about their green campus efforts. From the 16 th to 23 rd of August 2017, a field survey was conducted to observe, record, and photograph the elements of green campus promotion. Guided tours were also provided by the university, which provided opportunities to hear more about the details regarding their sustainable facilities, including gaining access to some restricted areas. Furthermore, the research team participated in a related forum and various events, accompanied by staff members and managers. A full-day meeting was also organized with the university's sustainability team on 22 nd of August for further discussion on their green campus efforts.
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