The research is designed to analyze the development of the tourism industry in Ukraine and its regions based on a cluster approach. The following research methods have been used in order to achieve this goal: dialectical method, analysis and synthesis (when forming the algorithm of the development of tourism industry of the region on the basis of a cluster approach), graphic method (to illustrate the results of the study); system-structural and expert analysis (for determining the composition of organizations of the tourism cluster of Zaporizhzhya region). This article explores the current state of the formation and development of the tourism industry of Ukraine and Zaporizhzhia region based on a cluster approach, as well as perspectives, advantages and problem solving by clustering the tourist industry of Ukraine and its separate regions. The analysis of the development of regions of Ukraine requires the use of new modern approaches in shaping and developing the potential of the tourism industry of the country and its regions, which we believe involves the formation of cluster associations of business entities in a certain region of the country. The algorithm of the formation and development of the tourism industry of the region based on a cluster approach is proposed; the structure of a tourism cluster of the region is proposed, which, unlike the others, should include enterprises (organizations, firms) that are geographically close, the tourism infrastructure, local labour markets, and a tourism product, which is a direct geographical and historical component of the region; a targeted model for the formation of a tourism cluster in Zaporizhzhya region is proposed, which, unlike the existing models, will facilitate the development of the existing models and the creation of new types of tourism (industrial tourism, therapeutic and recreational tourism, adaptive tourism and active recreational activities). Using the above suggestions will allow the management at various levels of the governance of the tourism cluster of Ukraine, and Zaporizhzhia region in particular, to take scientifically grounded and organizational decisions on the formation and the development of the tourism industry on the basis of a cluster approach, improve the economic situation (which is characterized by the lack of coordination of actions , which adversely affects the results of activities of the entire tourism industry of the country, obstructs the holding of joint festivals, exhibitions, etc., hampers marketing and scientific investigation, progress being held back by the lack of sufficient funding, the lack of qualified personnel of the given specialty, lack of managerial knowledge and the necessary information resources) through the establishment of interaction and cooperation.
кандидат економічних наук, доцент, докторант кафедри фінансів та економічної безпеки Дніпровського національного університету залізничного транспорту імені академіка В. Лазаряна У статті проаналізовано структуру туристичних потоків в Україні. Виявлено негативні чинники щодо просування внутрішнього туризму в Україні. Проаналізовано головну мотивацію туристичних поїздок громадян світу до України. Досліджено розвиток потенціалу туристичної сфери Запорізького регіону. Запропоновано потенційні напрями розвитку видів туристичної галузі Запорізької області. Представлено сильні сторони і конкурентні переваги туристичної галузі Запорізького регіону, які слід ефективно використовувати. Ключові слова: туризм, туристичний потенціал, туристична галузь, туристичні потоки, в'їзний туризм, внутрішній туризм, мотивація туристичних поїздок, види туристичної галузі. Юхновская Ю.А. СОВРЕМЕННЫЕ ТЕНДЕНЦИИ РАЗВИТИЯ ПОТЕНЦИАЛА ТУРИСТИЧЕСКОЙ ОТРАСЛИ УКРАИНЫ И ЗАПОРОЖСКОГО РЕГИОНА В статье проанализирована структура туристических потоков в Украину. Выявлены негативные факторы продвижения туризма в Украине. Проанализирована главная мотивация туристических поездок граждан мира в Украину. Исследовано развитие потенциала туристической сферы Запорожского региона. Предложены потенциальные направления развития видов туристической отрасли Запорожской области. Представлены сильные стороны и конкурентные преимущества туристической отрасли Запорожского региона, которые следует эффективно использовать. Ключевые слова: туризм, туристический потенциал, туристическая отрасль, туристические потоки, въездной туризм, внутренний туризм, мотивация туристических поездок, виды туристической отрасли. Yuhnovska Y.O. MODERN TRENDS IN THE POTENTIAL DEVELOPMENT OF THE TOURISM INDUSTRY IN UKRAINE AND THE ZAPORIZHZHYA REGION The article analyzes the structure of tourist flows in Ukraine. The negative factors concerning promotion of domestic tourism of Ukraine are revealed. The main motivation of tourist trips of citizens of the world to Ukraine is analyzed. The development of the potential of the tourist sphere of the Zaporizhzhya region is explored. The potential directions of development of types of tourism industry of Zaporizhzhya region are offered. The strengths and competitive advantages of the tourist industry of the Zaporizhzhya region, which should be used effectively, are presented.
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