Purpose. The purpose of this article is to predict the topic popularity on the social network accurately. Indicator selection model for a new definition of topic popularity with degree of grey incidence (DGI) is undertook based on an improved analytic hierarchy process (AHP). Design/Methodology/Approach. Through screening the importance of indicators by the deep learning methods such as recurrent neural networks (RNNs), long short-term memory (LSTM), and gated recurrent unit (GRU), a selection model of topic popularity indicators based on AHP is set up. Findings. The results show that when topic popularity is being built quantitatively based on the DGI method and different weights of topic indicators are obtained from the help of AHP, the average accuracy of topic popularity prediction can reach 97.66%. The training speed is higher and the prediction precision is higher. Practical Implications. The method proposed in the paper can be used to calculate the popularity of each hot topic and generate the ranking list of topics’ popularities. Moreover, its future popularity can be predicted by deep learning methods. At the same time, a new application field of deep learning technology has been further discovered and verified. Originality/Value. This can lay a theoretical foundation for the formulation of topic popularity tendency prevention measures on the social network and provide an evaluation method which is consistent with the actual situation.
PurposeThe purpose of this paper is to solve the problems existing in topic popularity prediction in online social networks and advance a fine-grained and long-term prediction model for lack of sufficient data.Design/methodology/approachBased on GM(1,1) and neural networks, a co-training model for topic tendency prediction is proposed in this paper. The interpolation based on GM(1,1) is employed to generate fine-grained prediction values of topic popularity time series and two neural network models are considered to achieve convergence by transmitting training parameters via their loss functions.FindingsThe experiment results indicate that the integrated model can effectively predict dense sequence with higher performance than other algorithms, such as NN and RBF_LSSVM. Furthermore, the Markov chain state transition probability matrix model is used to improve the prediction results.Practical implicationsFine-grained and long-term topic popularity prediction, further improvement could be made by predicting any interpolation in the time interval of popularity data points.Originality/valueThe paper succeeds in constructing a co-training model with GM(1,1) and neural networks. Markov chain state transition probability matrix is deployed for further improvement of popularity tendency prediction.
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