The main aim of the given research is to develop an appropriate approach for creation of information FinTech platform with the EU standards compliance mainly for SMEs in order to support innovativeness of SMEs, improve their access to finance and simplify different financial processes. The authors defined the main features of FinTech platforms underlining types of FinTech, its participants and the most influential factors. The main trends of FinTech platforms development in the EU countries, such as the level of investment, impact of EU FinTech platforms on the global scale, features of investments into B2B FinTech, were determined. It was considered that in Ukraine, some positive changes in legislation were adopted, but the challenges like lack of finance, slow adoption of innovations in the financial market, not sufficient clarity of legislation remain among the main constraints for further development of FinTech platforms in Ukraine. The conducted analysis on the level of FinTech types performance by Ukrainian platforms showed only the great share of digital payments and money transfers, while other modern innovative FinTech instruments should not be underestimated for proper FinTech application in Ukraine. For this purpose, the authors have developed the Information Platform on Support for SMEs’ Innovations that consolidates interests of both SMEs and scientists. To determine both the SMEs’ opinion about the necessity of a particular Internet platform for them and the types of services that could be provided by the sme-sci.com platform, the authors conducted a survey in which 374 medium-sized and 380 small businesses took part. The results of the survey that are presented in the article confirm the necessity of the Information Platform on Support for SMEs’ Innovations and demand for it from the SMEs. Finally, the result of the research proves that such a unique informational platform as sme-sci. com that will serve as an interactive field for exchanging ideas and information of both representatives of scientific and business world is of great importance.

High-tech innovative SMEs’ development plays crucial role in economic growth of every country. It creates new work places and infrastructure, motivates people for creating new ideas. At the same time, SMEs still face with a huge number of problems in the business performance. The purposes of the research are: to define main barriers for high-tech SMEs’ development in the 4th industrial revolution era (4IR); to work out recommendations for policy-makers towards intensification of SMEs’ potential. For this purpose, the authors reviewed studies devoted to the SMEs’ innovative development and revealed that main barriers of SMEs’ development are related to inefficient government support in this sphere. In order to work out recommendations for Ukrainian policy-makers in the area of SMEs’ development, the authors conducted a survey of local high-tech SMEs and on the basis of SWOT-analysis distinguished the main directions for their further improvement. Finally, a set of recommendations for improving SMEs’ environment in Ukraine, taking into consideration the challenges of the 4th IR, was developed.

The article substantiates the necessity of development and implementation of ethical rules of doing business into the business practices of small and medium enterprises. Particular attention is paid to business entities in Ukraine as a country with one of the highest levels of shadow economy. The two-level structure of SMEs’ Code of Ethics designed by the author is being presented, which is based on the following key concepts: transparency of business entities activity, partnership integrity, environmental and social responsibility, which are interrelated and reflected in the individual modules of the Code.The article presents the results of approbation of the author’s Code of Ethics for SMEs. The approbation is based on a personal and interactive questionnaire about the readiness of Ukrainian SMEs representatives to introduce ethical norms into their activities. The authors determined that Ukrainian SMEs are not well-informed about possible positive effects from following norms and rules in business, in particular, in terms of improving the business climate in the country, increasing the investment attractiveness of the economy as a whole and economic entities in particular, simplifying the access to financial and credit instruments.The survey and questionnaire of Ukrainian SMEs confirmed the need for the development and implementation of the business Code of Ethics norms, as well as potential demand for it. The respondents recognize the importance of certain international ethical rules in conducting business, which may contribute to attracting investment in Ukraine; however, this is not the only factor affecting the investment attractiveness of domestic business. It is substantiated that the business climate improvement is a complex issue, and the Code of Ethics, in this context, creates the opportunities of guiding and encouraging participants to the active influence on the business environment: to declare zero tolerance to corruption and to form and to maintain clear position in interactions with the public authorities.

One of the main problems of the fiscal decentralization in Ukraine is the substantiation of the optimal proportion of the personal income tax distribution among the state and different types of local budgets in order to insure the sufficient financial resources for the territorial communities. Since period of the Budget Code adoption, the percentage of the personal income tax paid from salaries to the different levels of budgets has changed three times. However, the methodic of such distribution is not clear. The authors suggest approach of analyzing the logic of the personal income tax distribution on the game theory basis. They consider different ways of making decisions and prove that in all of the analyzed cases the winner was the central government of Ukraine. Such behavior of the central government in making decisions does not meet the goals of the fiscal decentralization reform. The main reason of such situation is that the decisions are made by the state government, but not by the local communities or their representatives. Besides, it is difficult to distribute the expenditures among different types of budgets according to the Governments’ competences. The authors suggest some recommendation of the personal income tax distribution in order to ensure benefits for all participants of the game: communities, local governments and central government. But they conclude that the active influence of people on the behavior of the local governments is the basic premise for the scientific research of the PIT optimal distribution.

Анотація. Пошук шляхів удосконалення менеджменту податкової заборгованості потребує аналізу її стану з метою виявлення змін, які слід враховувати при прийнят ті управлінських рішень. У статті за допомогою кореляційно-регресійного аналізу досліджено динаміку та структуру податкового боргу за 2000-2018 рр., виявлено зв'язок між ним і ВВП, цим боргом та податковим навантаженням. Зроблено висновок, що зростання ВВП призводить до нарощення податкової заборгованості та відбиває такий стереотип поведінки платника, коли при збільшенні бази оподаткування відповідно підвищуються нараховані суми податкових зобов'язань, що не сплачуються у встановлений термін. Посилення податкового навантаження з рентної плати призвело до зростання податкового боргу за цим видом обов'язкових платежів до бюджету, а також його частки у структурі боргу. За результатами аналізу запропоновано напрями вдосконалення менеджменту податкової заборгованості. Ключові слова: податки, податковий борг, податкове навантаження, структура податкового боргу, стан податкової заборгованості. Рис. 5. Табл. 5. Літ. 17.

PREREQUISITES FOR VALUE BASED SEGMENTATION OF TAX DEBTORS IN UKRAINE У статті проаналізована інформаційна база суб'єктів господарювання, що мають податковий борг в Україні, з метою виявлення можливостей сегментації податкових боржників на основі вартості податкового боргу. Наявну інформацію про податковий борг структуровано за статусом платника податку (юридичні особи та фізичні особипідприємці), видами бюджетів, територіальною ознакою, формою власності боржника. Виокремлено групи боржників за величиною податкового боргу. Встановлено, шо податковий борг в Україні характеризується наявністю великої кількості боржників, переважно фізичних осіб-підприємців. Велика кількість боржників має борг, який не перевищує 5-10 тис. грн, борг 1% боржників становить 85% податкового боргу по Україні загалом. Для реалізації вартісного критерію сегментації необхідна додаткова інформація, якої бракує у проаналізованій базі. The tax debt in Ukraine is growing. A significant part of it is older than 12 months and has a low probability of redemption. This indicates an imperfect debt collection practice and poor performance of the administration methods. The number of tax officers is not enough to provide tax debt collecting effective. Therefore, it is necessary to change the practice of tax debt management using the segmentation of the tax debtors in Ukraine and appropriate strategies to each segment. According to foreign experience, most segmentation strategies are based on risk assessment. This means that during segmentation, the behaviour of taxpayers is taken into account, and the probability of non-repayment of debt is estimated. It is necessary to have the definite information for risk assessment. So, the important prerequisite of segmentation is the analysis of information base on taxpayers that have not payed taxes in time. The available information on tax debt and tax debtors allows: 1) to establish the number of legal entities and individuals-entrepreneurs-tax debtors-and the amount of their debts to central and local governments; 2) to structurise he tax debtors by the form of ownership, territories; 3) to group the tax debtors depending on the amount of tax debt. The authors conclude that the tax debt in Ukraine is characterized by a large number of debtors, among which 80% are individuals-entrepreneurs in the vast majority with small amounts of debt. A large number of debtors has a debt that does not exceed 5-10 thousand UAH, so they should be subject to enforcement measures that are economically feasible and reasonsable in the context of human, time and financial resources. At the same time 60% of legal entities-debtors have a tax debt of no more than 0.12%, while the debt of 1% of the debtors is equivalent to 85% of the total amount of the tax debt in Ukraine. The latter are the most risky category of debtors, becauose nonrepayment of debts by such taxpayers will have significant fiscal implications for the budget and will negatively affect the business climate and the fiscal behavior of other payers. Therefore, an indiv...