The article deals with the fact that, from the point of view of the economy, a new concept is introduced in agriculture, such as a creative agricultural economy. The creative agricultural economy is based on human capital. This concept is formulated in the study of the world economy, in which there is the emergence and transformation of new products and services in the field of agriculture. A methodology for evaluating the creative agricultural economy has been developed and proposed. It is a system of three indicators. On the basis of which three indices are calculated: the health index, the knowledge index and the morality index. Then the index of the creative agricultural economy is calculated using the arithmetic mean. At the same time, for each index, indicators are taken that undergo the procedure of normalizing indicators. This method is being tested on twenty leading countries in terms of competitiveness and Russia. The leading countries of this direction are identified. The authors have identified the countries that have a great potential in innovation, but do not occupy a leading position in the creative agricultural economy. The reasons for this fact are indicated. This direction is quite relevant today, when everything is changing rapidly in the global world: new taste preferences, new goals for growing plants, new opportunities for modern technologies are changing the traditional way people think about agriculture.
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