Human‐Centered Innovation has come to be known as the central discipline in the entrepreneurial arena. Through three‐years of directorship at Innovation Studio Fukuoka, a “citizen‐led” innovation incubation platform in Japan, multiple approaches have been investigated and thus learned a successful to‐be‐entrepreneur him/herself has to co‐own a concern with potential customers that evokes him/her a mission to pursue, that is beyond simply understanding customers with empathy. We witnessed ethnographic approach well facilitates the to‐be‐entrepreneur to meet an unaware yet intrinsic personal concern and nourish to co‐own it with the customers. We also discuss what and how ethnographic praxis in industry can contribute to the entrepreneurial arena and propose a new role that we experienced ethnographers to take.
This paper reports on the 10 N Model, a participatory design approach, and a social innovation initiative in which the model has been applied. By introducing an actual application, the paper will show how the model helps a social innovation project to be sustained autonomously whilst it continues to increase its scale particularly at its infancy. The model also aims to solve challenges that arise from the traditional participatory approach, such as how to involve people beyond the existing community, how to foster strong and long-lasting sense of ownership among participants, and how to ensure diversity among them. The actual results and further challenges of the model will then be described, by giving examples of its use during a social innovation project concerning disability and inclusion in Fukuoka, Japan.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.