Cultural psychological research reveals considerable variation in how people construe happiness and experience subjective wellbeing. This paper identified substantial cultural differences in (1) meanings of happiness, (2) predictors of happiness, and (3) how social changes such as globalization are related to happiness. In European-American cultural contexts, happiness is construed as including experience of a highly desirable and positive emotional state defined in terms of a high arousal state such as excitement and a sense of personal achievement. Moreover, individual happiness is best predicted by personal goal attainment and high selfesteem or self-efficacy. In contrast, in East Asian cultural contexts (i.e., those found in Japan), happiness is construed as including experience of both positive and negative emotional state. Happiness is defined in terms of experiencing a low arousal state such as calmness and interpersonal connectedness and harmony. Furthermore, individual happiness is best predicted by relationship harmony and emotional support from others. While people maintain traditional cultural norms, some societies and organizations are under pressure from globalization and this might affect happiness. We examined how cultural change affects wellbeing, especially focusing on current Japanese contexts where individuals have experienced an increasing shift toward individualism and have experienced a large national disaster. Cultural psychological perspectives regarding happiness provide important contributions to psychological science and society at large.

We examined whether Japanese culture has become more individualistic by investigating how the practice of naming babies has changed over time. Cultural psychology has revealed substantial cultural variation in human psychology and behavior, emphasizing the mutual construction of socio-cultural environment and mind. However, much of the past research did not account for the fact that culture is changing. Indeed, archival data on behavior (e.g., divorce rates) suggest a rise in individualism in the U.S. and Japan. In addition to archival data, cultural products (which express an individual’s psyche and behavior outside the head; e.g., advertising) can also reveal cultural change. However, little research has investigated the changes in individualism in East Asia using cultural products. To reveal the dynamic aspects of culture, it is important to present temporal data across cultures. In this study, we examined baby names as a cultural product. If Japanese culture has become more individualistic, parents would be expected to give their children unique names. Using two databases, we calculated the rate of popular baby names between 2004 and 2013. Both databases released the rankings of popular names and their rates within the sample. As Japanese names are generally comprised of both written Chinese characters and their pronunciations, we analyzed these two separately. We found that the rate of popular Chinese characters increased, whereas the rate of popular pronunciations decreased. However, only the rate of popular pronunciations was associated with a previously validated collectivism index. Moreover, we examined the pronunciation variation of common combinations of Chinese characters and the written form variation of common pronunciations. We found that the variation of written forms decreased, whereas the variation of pronunciations increased over time. Taken together, these results showed that parents are giving their children unique names by pairing common Chinese characters with uncommon pronunciations, which indicates an increase in individualism in Japan.

We examined the negative effects of individualism in an East Asian culture. Although individualistic systems decrease interpersonal relationships through competition, individualistic values have prevailed in European American cultures. One reason is because individuals could overcome negativity by actively constructing interpersonal relationships. In contrast, people in East Asian cultures do not have such strategies to overcome the negative impact of individualistic systems, leading to decreased well-being. To test this hypothesis, we investigated the relationship between individualistic values, number of close friends, and subjective well-being (SWB). Study 1 indicated that individualistic values were negatively related with the number of close friends and SWB for Japanese college students but not for American college students. Moreover, Study 2 showed that even in an individualistic workplace in Japan, individualistic values were negatively related with the number of close friends and SWB. We discuss how cultural change toward increasing individualism might affect interpersonal relationships and well-being.

Many studies have shown that American culture has become more individualistic over time. However, it was unclear whether other cultures, especially East Asian cultures, have also shifted toward greater individualism. Therefore, this article reviewed studies investigating temporal changes in individualism in Japan and their ramifications on psychology and behavior. Japan has experienced rapid and dramatic economic growth and urbanization and has adopted more social systems based on individualistic concepts in various contexts (e.g., workplace, school). Recent studies have suggested that, along with these socioeconomic changes, Japanese culture has become more individualistic over time. Specifically, the divorce rate increased and household size decreased. Moreover, people give more unique names to their children and dogs, and individualistic words such as “individual” and “uniqueness” appear more frequently in newspapers. Furthermore, social values became more individualistic. Yet, it has also been shown that some collectivistic values still remain. As a result, people have difficulty in adapting to this coexistence, which injures interpersonal relationships and well-being. This paper discussed how Japanese culture changed over time and how such changes affected Japanese psychology and behavior.