The decoy effect is a well-known, intriguing decision-making bias that is often exploited by marketing practitioners to steer consumers towards a desired purchase outcome. It demonstrates that an inclusion of an alternative in the choice set can alter one’s preference among the other choices. Although this decoy effect has been universally observed in the real world and also studied by many economists and psychologists, little is known about how to mitigate the decoy effect and help consumers make informed decisions. In this study, we conducted two experiments: a quantitative experiment with crowdsourcing and a qualitative interview study—first, the crowdsourcing experiment to see if visual interfaces can help alleviate this cognitive bias. Four types of visualizations, one-sided bar chart, two-sided bar charts, scatterplots, and parallel-coordinate plots, were evaluated with four different types of scenarios. The results demonstrated that the two types of bar charts were effective in decreasing the decoy effect. Second, we conducted a semi-structured interview to gain a deeper understanding of the decision-making strategies while making a choice. We believe that the results have an implication on showing how visualizations can have an impact on the decision-making process in our everyday life.
Remembering important information from the past and continuing to talk about it in the present are crucial in long-term conversations. However, previous literature does not deal with cases where the memorized information is outdated, which may cause confusion in later conversations. To address this issue, we present a novel task and a corresponding dataset of memory management in longterm conversations, in which bots keep track of and bring up the latest information about users while conversing through multiple sessions. In order to support more precise and interpretable memory, we represent memory as unstructured text descriptions of key information and propose a new mechanism of memory management that selectively eliminates invalidated or redundant information. Experimental results show that our approach outperforms the baselines that leave the stored memory unchanged in terms of engagingness and humanness, with larger performance gap especially in the later sessions.
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