Big data has become a new driving force for national innovation and entrepreneurship. Although colleges and universities, which are responsible for cultivating high-quality entrepreneurship and innovation talents, have achieved certain results, there are still many problems in practice, which need to be driven by big data. Big data and the practice of innovation and entrepreneurship education in colleges and universities have certain inherent commonality. The integration of big data into the practice of innovation and entrepreneurship education in colleges and universities needs to be improved and strengthened in terms of top-level design, data environment, and educational concepts. Educational big data has become a hot topic and trend in educational research. College students’ entrepreneurship is a kind of entrepreneurial process in which special groups of college students and graduate students are the main body of entrepreneurship. With the recent transformation process of our country and the increasing pressure of social employment, entrepreneurship has gradually become a career choice for college students and graduates. Through data mining, statistical analysis, model construction, and comprehensive reasoning of educational big data are realized, and positive suggestions and countermeasures are provided for education and teaching. On the basis of the pattern analysis of educational data mining process, the concrete application of educational data mining is analyzed, and the correlation and rules between educational phenomena are found, so as to provide educational prediction and educational decision support for further optimization of teaching.
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