Purpose This study aims to analyze the basic information of visitors of the Macau Science Center to assess their leisure involvement, satisfaction and behavioral intention, along with the interaction of these factors. Suggestions are made for museum policy modifications to improve visitor experience quality. Design/methodology/approach The analysis methods used in this study included reliability, descriptive statistics, independent-samples t test, ANOVA, correlation analysis and regression analysis. Findings The results showed that there was no significant relationship between gender and satisfaction, involvement of leisure or behavioral intention; age and educational level had significant impacts on satisfaction, leisure involvement and behavioral intention; significant differences were found in terms of visitors’ point of geographic origin, namely, local residents, mainland residents and Hong Kong residents; occupation was found to have no significant impact on satisfaction, leisure involvement or behavioral intention; monthly income was found to have no significant impact on leisure involvement and behavioral intention, but did have a significant impact on satisfaction; number of visits had no significant impact; there was no significant difference in leisure involvement and behavioral intention among different types of visitors, but there was a significant difference in terms of satisfaction; and significant correlations were found between leisure involvement and behavioral intentions. Originality/value The value of this study is to identify problems and offer potential solutions for the improvement of the Macau Science Center by studying the leisure involvement, satisfaction and behavioral intention of museum visitors. The proposed measures can improve the visibility and quality of the science museum, attract additional visitors and improve Macau’s branding through promoting science education and tourism.

No abstract

No abstract

This work explored the mediating effects of affective commitment on transformational leadership and job performance and job insecurity on transformational leadership and affective commitment. Meanwhile, the inter-relationships between the four verified the mediating effect of affective commitment, including job insecurity. The results were as follows: (1) transformational leadership and job performance were positively related. (2) Transformational leadership was proportional to an emotional commitment. (3) The affective commitment had a positive impact on job performance. (4) Transformational leadership indirectly positively affected job performance through the intermediary effect of affective commitment. (5) Transformational leadership regulated affective commitment through job insecurity. The more job security employees have, the higher the impact of transformational leadership on affective commitment; the lower the contrary.

No abstract

Since the security of global cyberspace was regarded as the core topic of global governance, the UN has become the main place for exchanging ideas, developing debates and promoting governance. Therefore, the global cyberspace governance mechanism established by the United Nations is naturally acclaimed as the most representative platform, providing opportunities and assistance for the countries all over the world to participating in the global cyberspace governance. For the governance mechanism and process of global cyberspace security, the UN has not only set global agendas on the right to free speech on the Internet, the sustainable development of cyberspace security, the inclusiveness of the artificial intelligence and the sustainable development, but also has established a relatively integrated the framework of the governance mechanism. In dealing with the differences and games in the changing of the global cyberspace security governance, the UN still condenses consensus and continuously promotes the international cooperation, pushing the security of global cyberspace become the general consensus in the international community. Meanwhile, the UN also calls for countries around the world to coordinate governance in order to consolidate and develop the status of the United Nations in global cyberspace security governance.

In the past 30 years, the majors of Chinese higher education institutions have become more and more sophisticated. Advertising has become a second-level discipline under the discipline of journalism and communication through the integration of academics and practice. At present, according to the professional attributes of colleges and universities, there are different logical division standards for advertising majors. From the content point of view, it can be divided into four categories: advertising practice, advertising theory, advertising history and advertising criticism. However, in the actual teaching process, there is still a great disagreement between the advertising academia and the advertising industry on advertising, which has always threatened a potential and necessary tension. In general, the common recognition of advertising disciplines by all sectors of society is an applied discipline. Therefore, how to train students to improve their innovative ability in practice and serve the society in advertising teaching requires advertising teachers to break the routine in advertising teaching, carry out role transformation, strive to connect advertising theory and explore the basis of education science in the new era with innovative practice.

The whole world is making unremitting efforts to ensure the security of global cyberspace. The European Union (EU) has always regarded cyberspace security as the core competitiveness of regional integration and is committed to improving the cyberspace security legal system’s construction. Now it has been at the forefront of the world. Through the analysis of the EU cyberspace security governance mechanism and legal framework, this study concludes that the construction of cyberspace security is a complex project that requires long-term exploration and development. Besides, a sound cyberspace-security governance mechanism and a perfect legal system of cyberspace security should have a clear hierarchy, and specific effectiveness and system, updating the laws and regulations.