Remanufacturing plays an important role in reducing energy consumption and material usage. The present research attempted to understand consumers' perceptions of remanufactured products in China and their resulting purchase behavior. The study uses the theory of planned behavior as its theoretical framework but extends it by incorporating two additional variables (consumer familiarity and ambiguity tolerance). Data was collected using a self‐administered questionnaire survey and analyzed with structural equation modeling. According to the survey findings, consumer familiarity positively affects consumer attitude but negatively affects consumer intention to purchase remanufactured products. Ambiguity tolerance positively affects attitude and purchase intention. Meanwhile, consumer attitude and perceived behavioral control are both positively and significantly related to purchase intention. However, the subjective norm has no significant effect on purchase intention. This study also demonstrated the positive effect of purchase intention on actual purchase behavior. Based on the research findings, practical guidelines are given for remanufacturers to motivate consumers to purchase remanufactured products.

This is a PDF file of an article that has undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but it is not yet the definitive version of record. This version will undergo additional copyediting, typesetting and review before it is published in its final form, but we are providing this version to give early visibility of the article. Please note that, during the production process, errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain.

PurposeFood markets are characterized by asymmetric information between suppliers and consumers, which causes inefficiency of market and food safety risks. This paper studies how the food quality and safety information disclosed by the government affects the hazard analysis and critical control point (HACCP) certification decision of meat producers. The heterogeneity of the effects across different regions, provinces with different meat output scales and provinces with different intensities of food safety regulation is evaluated.Design/methodology/approachThis paper applies a unique database comprising information from multiple sources. Food quality and safety information disclosure is indicated by the number of failure records of food sampling inspections by the government in 2015–2018. Fixed-effect model is used in the analyses.FindingsThe results demonstrate that food quality and safety information disclosure has a significant effect on the HACCP certification adoption by meat producers. The effect is heterogeneous across geographic regions, i.e. this effect is larger in the east and the middle of China than that in the west and the northeast. The heterogeneity across regions may be caused by the variance in meat output scales and fiscal expenditures on food safety among provinces.Originality/valueThis research is one of the preliminary attempts to understand how producers respond in terms of HACCP certification to the amount of food quality and safety information disclosed by the government, based on the case of meat industry in China.