The article reveals the concepts of investment potential, investment risk and investment. The characteristics by which the investor chooses the region of his capital investment are presented. The dynamics of cash flows from foreign trade turnover and the volume of foreign investment in the economy of the Kaluga region for 5 years are shown. In addition, a correlation analysis was carried out, which revealed the relationship between foreign trade turnover and investment attraction. The main objectives of the investment policy are defined.
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