Communication, career-health care professional relationship, and power dynamics are important considerations in pediatric health care. There is paucity of evidence about best practice for addressing parents of children in a hospital care setting, potentially affecting health care provision. We surveyed parents attending Evelina London Children’s Hospital to assess the preferences of parents to different appellations used by health care professionals to address them and their impact on parents’ perception of involvement in the care of their child. Two hundred fifty-four (84.6%) parents responded to the survey. Two hundred one (92.6%) parents did not feel the way they were addressed contributed to them feeling their value was neglected from the care of their child. At the center studied, appellations most acceptable to parents were their first name or “Mum”/“Dad.” In current practice, the appellation used most is “Mum”/“Dad,” 112 (69.1%) and 40 (62%), respectively.
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