Statistical classification methods such as multivariate discriminant analysis have been widely used in bond rating classification in spite of the limitations of the methodology. Recently, neural networks have emerged as new methods for business classification. This approach to neural networks training is to categorize a new instance as one of the predefined bond classes. Such a conventional approach has limitations in dealing with the ordinal nature of bond rating. In addition, most of the prior studies have used sample data which are evenly divided among the classes. However, the natural population in real application is usually unevenly divided among the classes. Under such circumstances, it is hard to achieve good predictive performance. As the number of classes to be recognized increases, the predictive performance decreases. In this article, to increase the predictive performance in real‐world bond rating, we propose the ordinal pairwise partitioning (OPP) approach to backpropagation neural networks training. The main idea of the OPP approach is to partition the data set in the ordinal and pairwise manner according to the output classes. Then, each backpropagation neural networks model is trained by using each partitioned data set and is separately used for classification. Experimental results show that the predictive performance of the proposed OPP approach can be significantly enhanced, when compared to the conventional neural networks modeling approach as well as multivariate discriminant analysis. The OPP approach has two computation methods, and we discuss under which circumstances one method performs better than the other. We also show the generalizability of the OPP approach. © 1997 by John Wiley & Sons, Ltd.

Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for supporting decision-making in order to promote green products in retail stores. Hence, right-on-target marketing strategies can be implemented appropriately. The study was carried out using shopping path data collected by radio frequency identification (RFID) from a large retail store in Seoul, South Korea. In addition, the store layout and its traffic were also analyzed. This method is expected to help experts providing appropriate decision alternatives. In addition, it can help retailers in order to increase product sales and achieve high levels of customer satisfaction.

Statistical classification methods such as multivariate discriminant analysis have been widely used in bond rating classification in spite of the limitations of the methodology. Recently, neural networks have emerged as new methods for business classification. This approach to neural networks training is to categorize a new instance as one of the predefined bond classes. Such a conventional approach has limitations in dealing with the ordinal nature of bond rating. In addition, most of the prior studies have used sample data which are evenly divided among the classes. However, the natural population in real application is usually unevenly divided among the classes. Under such circumstances, it is hard to achieve good predictive performance. As the number of classes to be recognized increases, the predictive performance decreases. In this article, to increase the predictive performance in real-world bond rating, we propose the ordinal pairwise partitioning (OPP) approach to backpropagation neural networks training. The main idea of the OPP approach is to partition the data set in the ordinal and pairwise manner according to the output classes. Then, each backpropagation neural networks model is trained by using each partitioned data set and is separately used for classification. Experimental results show that the predictive performance of the proposed OPP approach can be significantly enhanced, when compared to the conventional neural networks modeling approach as well as multivariate discriminant analysis. The OPP approach has two computation methods, and we discuss under which circumstances one method performs better than the other. We also show the generalizability of the OPP approach.

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논문투고일：2012년 02월 15일논문수정완료일：2012년 11월 19일 논문게재확정일：2012년 11월 20일 * LG CNS ** 동국대학교 산업시스템공학과 *** 동국대학교 산업시스템공학과, 교신저자 As the retail industry has been challenged by stiff competition, the retailer becomes more interested in better understanding consumers' in-store behavior to gain and sustain competitive advantage. Consumers' shopping paths provide valuable clues to understanding customers' in-store behavior, which has been a long standing research issue in business.This study is to explore the shopping path patterns in a grocery using RFID technology and clustering method.To this end, we designed the RFID systems, affixing active RFID tags to the bottom of grocery carts. The tag emit signal that is received by receptors installed at various location throughout the store. The RFID systems provide the time and location of the cart while consumers shop around the store.The point of sale data are matched with the cart movement records to provide a complete picture of each shopping path. To find the distinctive patterns of consumers' shopping paths, we proposed the distance-index matrix using dijkstra method and normalization method to conduct the clustering in order to handle the problem in measuring the similarity among shopping paths, which is raised by the spatial nature of consumer movement in a grocery. After analyzing the RFID data obtained in one of the groceries in a major Korean retailer, we could successfully identify several distinctive patterns of shopping paths, which prove to provide the valuable implications for store management.

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