The problem studied in this study is the decrease in the number of guests who use the social event package at Art Deco Luxury Hotel & Residence Bandung, this problem must be addressed immediately so that it does not become an obstacle for the hotel. This study aims to find out an overview of the implementation of direct marketing, an overview of purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung, and how direct marketing influences in an effort to improve purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residences. Residence Bandung. This research uses descriptive quantitative method. The number of samples in this study were 83 respondents who had used the social event package at Art Deco Luxury Hotel & Residence Bandung. The sampling technique used is purposive sampling. The analysis technique used is multiple linear regression. Hypothesis testing in this study uses the coefficient of determination test, f test and t test. The results of this study indicate the implementation of direct marketing, purchasing decisions in using the social event package, and the influence of direct marketing on purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung. The results show that part of direct marketing and the decision to use the social event package is in the high category, and gets the best response, namely telemarketing and online channels. Direct marketing has an effect on purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung.
Coronavirus disease (COVID-19) is an infectious disease caused by SARS-CoV-2 Virus. In Beginning of 2020, World Health Organization has declared as Pandemic all around the world. It has paralysed economic activities which include Meeting, Incentive, Convention and Exhibition and forced all governments in the world, including Indonesia set a policy of controlling and preventing COVID-19.This policy force of the activity New Normal in Indonesia. Based on statement by Ministry of Tourism and Economic Creative in 2020 there some 84,8% MICE activities in Indonesia was cancelled. Ministry of tourism and economic creative made policy for reduce impact of pandemic through Cleanliness, Health, Safety and Environmental Sustainability for MICE. DKI Jakarta is the object of this research. The researcher can collected 38 respondens of Venue in DKI Jakarta such as Hotel, Convention Center, Resort and Apartement used online survey. Research Methodology use GAP Analysis to compare between the application of health protocol that done by Venue MICE or against a standard applied in guidance of CHSE for MICE in Indonesia. There are 8(eight) criteria in guidance of CHSE for MICE. The research result showed that 1(one) criteria is food and beverages providers fulfilled the achievements 100% . And for 7(seven) criteria in positions of 75% - < 100% it means the current of Venue MICE in the standard assessment result with the standard applied in guidance CHSE is will fulfilled. This should served as reference Venue MICE in DKI Jakarta can organize MICE activities in Era of New Normal.
As a result of the COVID-19 pandemic, many business sectors have been disrupted, including the tourism business which hitted the most. This research aim to examine the strategy of Obaja Tour as one of established travel agencies in dealing with the crisis during the COVID-19 pandemic. The type of research used is qualitative methods with a descriptive analysis approach. The data collection obtained by conducting interviews, literature study, and observation. The collected data was validated by triangulation method. The findings show that Obaja Tour managed to survive and still does their function as a travel agency during the pandemic. Obaja Tour is currently in the Resolution and Feedback stage, by continuing to carry out activities such as previous operations and using Adaptive Strategies to facing the crisis through making slight modifications of the company's operations by creating new types of business such as Health Care, Food Service, and Cycling Equipment. Keywords: Covid-19, pandemic, crisis management, travel agency.
In Business activity company that moves in service industries event managemet / mice is depend one human resources in the field of event / mice. Many companies Professional Conference Organizer (PCO) / Professional Exhibition Organizer (PEO) / Destination Management Company (DMC) who recruited students of MICE in taste of Polytechnic Jakarta ( PNJ ) as outsourcing team in the event, it’s a good benefit for the company and students or pnj as institutions. However there are fundamental problem cant been seen at this time, where the system has no firm as search exists between resources and instiitutions as a human resources’s seeker. Based on the background, this research on a scheme the process of students as the power outsourcing work the mice into a thing that matters to do.This study aims to produce a system of labor outsourcing who controlled. In support of this research, and methods used in this study are: in-depth interview method and analysis of componential. Both in use for this method could describe data support in making the recruitment of a scheme to suit the needs of industry. The result of research is expected able to contribute to a system model recruitment suitable between the company pco / peo / dmc with institutions pnj in the future. Definitely that created a good system can be provide benefit which is balanced between the two sides.
This study aims to map the existing conditions of MICE (Meeting, Incentive, Convention, Exhibition) destinations in Depok City, analyse the attributes of MICE destinations in Depok City as an alternative to MICE destinations in West Java, and formulate a strategy for developing MICE destinations in Depok City in West Java. The research method used is descriptive qualitative with field data surveys or direct observation to the city of Depok. As well as interviews with EOs, hotels, malls, and the Department of Youth, Sports, Culture and Tourism. The results obtained from the MICE destination components have been fulfilled, all of which only need improvement from the aspects of MICE accessibility, MICE attractions and HR. Meanwhile, the attributes of MICE destinations in Depok City as an alternative MICE destination in West Java have been fulfilled. Everything needs to improve accessibility, extra opportunities, information, meetings, accommodation facilities and meeting facilities. Based on calculations using the SWOT approach, the City of Depok as an alternative destination for MICE in West Java is in the quadrant I position. This shows a very favourable situation for Depok City to carry out aggressive growth/growth. Then the results of the IFE and EFE get the value of strength and opportunity (SO) 5.51, strength and threat (ST) 3.16, weakness and opportunity (WO) 2.9, and weakness and threat (WT) 0, 55. The strategy that has the highest value is SO 5.51.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.