For all the attention paid to the economic, social, and moral dimensions of prostitution in Thailand, no scholar has thus far conducted an empirical study of the relationship between the vice and political change in the countryside, where most sex workers come from. Using the case of Phayao Province in northern Thailand, I attempt to redress this lacuna. I show how rampant prostitution, the most acute social issue in Phayao, has ushered in the rise to power of one virtuous woman from an ethnic minority family—Ladawan Wongsriwong. Located on the economic and social margins of Thailand, many village families in Phayao traditionally relied on prostitution for income, causing a massive influx of young girls into the lucrative sex industry in Bangkok and abroad. In the 1990s, however, AIDS started taking a heavy toll on Phayao's small population. Against this backdrop, Ladawan emerged as a prominent female leader in the male-dominant rural society of Phayao by conducting an extensive issue-oriented campaign against prostitution. This case questions much of the literature on rural politics and female leadership in democratizing Southeast Asia that underestimates the importance of social issues.
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