The Brand Experience Wheel is one way to move from the traditional marketing environment to a more integrated model—one that integrates sensory branding with brand touch‐points. We take a look at strategic communications management and strategic brand management with reference to recent products from Nike and Puma.

Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long‐term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.

This paper presents the results of a study that investigates designers' underlying motivations for socially responsible decision-making within an organisation and identifies the empirical link between the level of designers' awareness of corporate social responsibility (CSR)-related issues, the degree of firms' design management capacities and their perceived performance in terms of socially responsible design (SRD) in organisations. Using large samples targeted across the range of designers in South Korea, the current study empirically supports that SRD decisions are determined in large part by important interaction between the designers' true beliefs and the firm's level of CSR. Our results also show that a firms' design management capacity plays a significant role in integrating environmental and social issues into product and service development and achieving better SRD performance and ultimately CSR goals within organisations.

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