Text is an important form of information transfer. In a P2P (Peer-to-Peer) loan market with severe information asymmetry, loan descriptive information voluntarily written by a borrower may generate significant influence on investors’ decision-making. As an important language feature, readability determines whether the audience can accurately identify textual contents. To discuss the influence of readability of loan description on borrowing behaviors, the data of a Chinese P2P lending platform Renrendai during 2013–2017 were used in this study. Readability index of loan description was constructed through the textual analysis method, followed by an empirical verification of the influences of readability of loan description on loan success rate and loan cost. Results indicate that the readability of loan description in China’s P2P loan market can generate incremental information, and the readability of loan description has evident nonlinear relations with loan success rate and loan interest rate. Moreover, the readability of loan description presents a “reverse U-shaped” relation with loan success rate and a “U-shaped” relation with loan interest rate. Demographic information (gender and educational background) of borrowers will not influence investors’ feedback behaviors toward the readability of loan description. Conclusions provide empirical evidence for standardizing loan descriptive information on P2P lending platforms.
Science and technology empowering the financial exhibition industry is an important measure and a useful attempt to realize the transformation and development of the financial sector. In the business model of commercial banks, the application of technology financial tools, methods and models can play a positive role in three aspects of customer group marketing, customer service and internal operations, including the realization of high-speed retail customer groups and institutional customer groups. Growth, ensures efficient services for retail customers and institutional customers, and promotes the deep integration of operations and business links. Based on this, commercial banks should clarify the development path of technology finance, strengthen the application efficiency of technology finance, accelerate the talent pool of technology finance, and ensure that the technology finance strategy can be efficiently implemented, effectively empowered, and sustained, thereby enhancing the core competition of commercial banks. Power and ultimately improve the profitability of commercial banks.
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