The construction of modern circulation system of agricultural products is an important content to promote the prosperity of rural agricultural industry and the implementation of rural revitalization strategy. In practice, the main modes of agricultural products circulation include wholesale market type, agricultural super-docking type, farmers market type and network platform type, each mode has its own advantages and disadvantages. From the perspective of the implementation of rural revitalization strategy, there are still some problems in the circulation of agricultural products at present, such as high circulation cost, facilities are backward, professional brokers is in the ascendant, the level of information service is low, fund shortage. At the same time, there are some new trends, such as high growth to high quality development, orderly circulation system of agricultural products under national macro-control, efficient, safe, healthy, green and intelligent ecological development, "pyramid" agricultural product market system with Chinese characteristics, and so on. It is necessary to speed up the circulation of agricultural products based on cloud computing from six aspects: innovative trading mode, innovative supply and demand mode, innovative distribution mode, innovative organization mode, innovative product brand and innovative operation mechanism, so as to lay the foundation for realizing the strategy of rural revitalization.
Abstract. Based on the analysis of social media influences on e-commerce and the application of social media in e-commerce brand building, it is found that most of agricultural enterprises in China are not fully aware of the importance of social media, and they don't make full use of social media when they are running the agricultural e-commerce. In order to create a good agricultural e-commerce brand image, micro-Bo, WeChat, social networking and video can be used to expand agricultural sales channels, so as to publish enterprises' service concept and culture etc. In the application of social media, customers should be classified, reasonable positioning brand image, improve the agricultural e-commerce brand's recognition.
The issue of agricultural product safety is important for the economy and the people’s living in our country. It is necessary to build a quality supervision system to strengthen the quality supervision and improve the quality for agricultural products. This paper systematically analyzes the role of big data in the quality supervision system of agricultural products and its innovative driving mechanism for operation mode. It contains the design of the construction of quality supervision system for agricultural products based on big data and the quality supervision of agricultural products operation mode. It proposes measures to strengthen the construction of quality supervision system of agricultural product based on big data.
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