The authors present a new approach to culture and cognition, which focuses on the dynamics through which specific pieces of cultural knowledge (implicit theories) become operative in guiding the construction of meaning from a stimulus. Whether a construct comes to the fore in a perceiver's mind depends on the extent to which the construct is highly accessible (because of recent exposure). In a series of cognitive priming experiments, the authors simulated the experience of bicultural individuals (people who have internalized two cultures) of switching between different cultural frames in response to culturally laden symbols. The authors discuss how this dynamic, constructivist approach illuminates (a) when cultural constructs are potent drivers of behavior and (b) how bicultural individuals may control the cognitive effects of culture.

Lay dispositionism refers to lay people's tendency to use traits as the basic unit of analysis in social perception (L. Ross & R. E. Nisbett, 1991). Five studies explored the relation between the practices indicative of lay dispositionism and people's implicit theories about the nature of personal attributes. As predicted, compared with those who believed that personal attributes are malleable (incremental theorists), those who believed in fixed traits (entity theorists) used traits or trait-relevant information to make stronger future behavioral predictions (Studies 1 and 2) and made stronger trait inferences from behavior (Study 3). Moreover, the relation between implicit theories and lay dispositionism was found in both the United States (a more individualistic culture) and Hong Kong (a more collectivistic culture), suggesting this relation to be generalizable across cultures (Study 4). Finally, an experiment in which implicit theories were manipulated provided preliminary evidence for the possible causal role of implicit theories in lay dispositionism (Study 5).

The authors propose that need for closure (NFC) leads attributors to respond to an ambiguous social event by increasing reliance on implicit theories received from acculturation. Hence, the influence of NFC should be shaped by chronically accessible knowledge structures in a culture, and, likewise, the influence of culture should be moderated by epistemic motives such as NFC. The specific hypotheses drew on past findings that North American and Chinese attributors possess differing implicit social theories, North Americans conceiving of individuals as autonomous agents and Chinese conceiving of groups as autonomous. The present studies found the predicted pattern that among North American participants, NFC increased attributions to personal but not group dispositions. Among Chinese participants, NFC increased attributions to group but not personal dispositions. The findings are discussed in light of an emerging dynamic account of culture and cognition.

Research on lay theories suggests that people who begin the task of social perception with different starting assumptions follow different cognitive paths and reach different social endpoints. In this article, we show how laypeople's fixed (entity) versus dynamic (incremental) theories of human nature foster different meaning systems for interpreting and respondingto the same group information. Using research with adults and children, in the United States and East Asia, and concerning familiar and novel groups, wedocument how these theories influence susceptibility to stereotyping, perceptions of group homogeneity, the ultimate attribution error, intergroup bias,and discriminatory behavior. Further, we discuss social-cultural factors that produce and perpetuate these theories as well as why and when these theories are maintained and changed. The implications of this work for reducing stereotyping and intergroup conflict are considered.