Container seaports play an important role in cross‐border logistics as firms increasingly expand their global footprint in sourcing, manufacturing and distribution. Besides convenience of access to hinterland regions, a key metric for a port's attractiveness is its processing time, that is, its ability to clear goods within a consistent, predictable time frame. Due to differences in infrastructure, government regulations, and operating procedures, ports may exhibit different degrees of predictability in processing times: some are more predictable while others are more ambiguous. We study how ambiguity in processing times affects a port's attractiveness under various circumstances. We find that even if a port maintains a consistent expected processing time, increased ambiguity can still affect its attractiveness to firms, although not always negatively. The effect of ambiguity depends on its nature, whether the shipments are time‐sensitive, attitudes toward ambiguity, and trade terms surrounding shipments.
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