Purpose -The paper investigates the impacts of customer-service interactions on relationship quality in retailing services in China. Design/methodology/approach -The study proposes a conceptual model of the relationship between the construct of "customer service" (conceptualised in terms of customers' interactions with service personnel and customers' interactions with the service environment) and the construct of relationship quality (conceptualised in terms of satisfaction, trust, and commitment). The hypothesised relationships are then tested in an empirical study with a sample of 295 retailing customers in China. Findings -Both kinds of interactions (with service personnel and with the service environment) are shown to have a direct positive impact on relationship quality. However, the customers' interactions with the environment are found to have a greater impact than their interactions with service personnel on customers' perceptions of relationship quality. Moreover, "environment rules" (such as pricing policy and warranty) are found to be more important than "environment facilities" (ambience) in enhancing the quality of interaction between the customer and the service environment.Research limitations/implications -The model is tested only in the Chinese retailing sector. Nevertheless, the findings provide valuable managerial implications for retail service in the Chinese market. Practical implications -The study identifies several practical issues of interest to managers and contact personnel in the retailing industry. Originality/value -The study incorporates the important notion of "environment rules" (such as pricing policy and warranty) to the construct of "interaction quality between customers and the service environment". The results clearly show that such "environment rules" represent an indispensable aspect of the service environment to be taken into account when measuring the customer's interaction with the service environment.
PurposeThis study, based on social exchange theory, aims to explore the association between appreciative leadership and employees' helping behaviors by investigating the mediation role of emotional reactions (pride, anxiety), and choosing organizational trust as a boundary condition between appreciative leadership and helping behaviors.Design/methodology/approachA total sample of 285 reliable questionnaires were collected in three time lags from employees working in the Pakistani education and banking sectors. PROCESS macro using SPSS and AMOS are employed for data analyses of the proposed model.FindingsThe findings reveal that appreciative leadership has positive impacts on employees' helping behaviors and emotional reactions (pride, anxiety) mediate the relationship of appreciative leadership and employees' helping behaviors. In addition, the results show that high organizational trust strengthens the positive relationship between appreciative leadership and employees' helping behaviors.Practical implicationsThis research has provided empirical proof between the relationship of appreciative leadership and helping behaviors and the findings are of great significance for managers, employees, and organizations. The study proposes that leaders should have appreciative behavior while treating their subordinates. Moreover, it is revealed that the role of organizational trust should be given more attention and importance because it is a factor moderating the employees' helping behaviors.Originality/valueThe present study, among the first empirical efforts investigating the relationship between appreciative leadership and helping behaviors, organizational trust as a moderator, enriches the existing academic literature of and provides worthy insight into the research on appreciative leadership and helping behaviors.
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